The Brand Clarity Framework That Makes You Impossible to Ignore!
Be careful when a designer offers you unlimited revisions, unlimited changes, and unlimited concepts.
It sounds generous.
It's actually a confession.
It means there's no strategy behind the work.
They're going to keep throwing ideas at you until something sticks, and just because you like one doesn't mean it's the right solution.
You might like it, but you are not your market.
I call this approach volume and hope, and it's a dangerous way to build a brand.
A professional asks questions before they create.
An amateur creates and hopes.
If you're a business owner stuck in a cycle of marketing that looks good but goes nowhere, this is probably why.
I help people get unstuck, and I went deep on this with Dr. William Attaway on the Catalytic Leadership podcast, including the three things every business must get clear before spending another dollar on marketing.
catalyticleadership.net/the-…