Past-President TSPRA | Award-winning Visibility Strategist with a passion for public ed, customer service training, storytelling & creating synergy!

Joined March 2009
1,239 Photos and videos
One week out from our ADA Digital Accessibility webinar.  More time only helps if you use it, and your backlog won't shrink by waiting.  June 15, Noon CT / 1 PM ET. Partnering with RocketPD, attendees get 100 free remediation credits. Register here: zoom.us/webinar/register/WN_…
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"30 years. No one ever told me my work is connected to whether students stay enrolled." The room went still. Your front-line staff aren't support. They're your brand. Train them like it. DM me — summer dates are filling. #K12Leadership #CustomerServiceTraining
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Let me tell you what the room looks like at the start of one of our trainings. Some people are excited. A lot of people are skeptical. A few are already mentally checking out because they have been to PD before and it has never once felt worth their time.
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By the end of the day, people are not ready to leave, they want to lean in more.  They are asking questions about what comes next and talking to each other about their own districts and campuses. They are thinking about colleagues who were not in the room and wishing they were.
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That is what built-for-you training feels like. Not a box checked-an actual shift. If your district deserves this before the school year starts, summer is the window. DM me to talk about what this looks like for your team. #ProfessionalDevelopment #K12CustomerService #SummerPD
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Districts aren't ignoring ADA accessibility. They're overwhelmed by it. Join me June 15 | Noon CT — free webinar 100 remediation credits. Register: zoom.us/webinar/register/WN_…
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Metrics were up. Enrollment was still declining. Someone finally asked: if we're doing everything right, why are families still leaving? The answer wasn't in the reports. It was in how families felt every time they interacted with your district. That's trainable. DM me.
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Thank you, amazing leaders for pouring into our organization! 💫
The annual @TCWSETx Board mtg. with our Regional Reps. & Collegiate Advisor was another high quality & inspiring opportunity with our sister leaders from across Texas! 💜✈️ #LeadHERshipYOU @PaulaPatterson @m_salazarzamora @PollockLindsey @TheAutHERdrsims @Crysrommuel #TXWomenLead
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I want you to think about what your front office looked like today. The people on your front line are some of the most dedicated professionals in public education.  Most of them have never received a single hour of training on how to do that well, or how to manage that load.
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Customer service in schools has historically been treated as common sense, not a skill set. Leaders, hear me when i say this: it is a skill set.  DM me to talk about summer training for your district, customer service has been in high demand this summer, book your session now.
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Families don't read your strategic plan. They call. They stop in. And something happens no billboard can control. That micro-moment is where enrollment is won or lost. DM me AUDIT for a free diagnostic. #K12Leadership
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There is one lever that moves every component of a district's strategic plan. Most superintendents haven't pulled it yet. It is not a new initiative or a new campaign. It is trust. Built by your people. In every interaction. Every single day. DM me and let's talk about it. 💛
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No marketing budget in the world can outrun a bad experience at the front office. Fix the people first. Everything else follows.
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Your front office is your brand. Before a family ever steps on your campus, they've already formed an opinion about your district. It happened on the phone. Give your people the tools to get it right.
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Your enrollment problem is not a marketing problem. It's a customer service problem. No campaign fixes a broken experience. Fix the experience first.
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Parents aren't leaving public education. They're leaving how they were made to feel. One dismissive interaction at the front office can undo years of trust building. Invest in your people before August. The window is closing.
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Your front office is your brand. Before a family ever steps on your campus, they've already formed an opinion about your district. It happened on the phone. Give your people the tools to get it right.
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Such a wonderful tea party in honor of @m_salazarzamora! A truly fabulous birthday celebration.
Lovely day celebrating the birthday of a 🌺 special friend! Happy,Happy Birthday Martha!!🎂 @m_salazarzamora I absolutely adore you & loved getting to celebrate you alongside so many beautiful women. You are fabulous! 🫖 Cheers! @vsopher @PaulaPatterson @drgoffney @DrLHinojosa_
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