Today we launched Chisos Golf. We're turning professional golf into an investable asset class. Here's why this matters now.

I'm hosting Ambition, a 150-person startup summit, on September 24th, and I wanted to highlight some of the incredible attendees we already have signed. To kick things off, we have @wdstringer of @ChisosCapital and @ChisosGolf ⭐️ What do you do? I run Chisos Capital, an investment platform that invests in founders, athletes, and creators. Right now, I'm focused on Chisos Golf, a $25M fund deploying $50K to $150K checks into 200 professional golfers and golf creators. ⭐️ What's a result, milestone, or moment you're proud of? We've invested in 110 ambitious individuals over the last 6 years. We've backed people ranging from startup founders, to movie directors to professional golfers. ⭐️ What's something true about your professional journey that would surprise most people? I started in oil and gas investment banking at BofA Merrill, then spent years at a family office doing everything from PE to GP staking. I left all of that to build an investment company that fundamentally focuses on the individual person as the value generator. Turns out the answer to "how do you back individual humans" wasn't venture, wasn't debt, wasn't equity, it was something we had to invent. ⭐️ Why are you coming to the Ambition Summit? What do you actually want to get out of it? A mix of capital, relationships, and people. I'm raising for Chisos Golf right now, so LP and sports-allocator intros are useful, but I get just as much value from the founder next to me explaining something I know nothing about. Also genuinely curious about how others in this room are using AI inside their actual workflows, not just talking about it. ⭐️ Is there anything else you want people to know about you or what you're working on? If you want to test the model on yourself, I'm always game to talk about whether an earnings share agreement makes sense for what you're building. We've done it with founders, pro athletes, and creators. The structure is more flexible than people assume. --- Apply to join ambition: luma.com/ambition2026

There are only 100 fully exempt cards on the PGA TOUR. One hundred players, out of every golfer on the planet, with a guaranteed place to compete at the top of the sport. Brent Grant, our first Chisos Golf backed player, describes that as one percent, of one percent, of one percent.

ICYMI I wrote about @wdstringer's new Chisos Golf fund for @acaseofthegolf1- Monday Q Info. Your $50/year helps Monday Q tell important golf stories like this one and last week's Korean Conflict "A Mulligan That Wasn't" - an instant classic. mondayq.com/story/raising-th…

Money, or lack of it is often the reason pro golfers careers end. A new company is looking to change that. But how does it work, is it legit, and who is behind it. @laz_versalles writes about the $25 million a Company is betting on golf. mondayq.com/story/raising-th…

Perfect example of the mini tour grind: I just finished 9th out of 168 players at the SoCal Open. Entry fee was $800. My pay check was $843 for a $43 profit… Take out expenses: -Airbnb: $500 -Food: $140 -Gas: $120 -Practice round: $150 -Yardage book: $35 Total: $945. Winnings ($43) - Expenses ($945)= -$902. Not the best week in the end 🤦🏼‍♂️ #Playbetter

There’s a putt on Friday afternoon that nobody talks about. It’s not for a trophy. It’s not on TV. It’s the putt to make the cut. Make it: you earn $4,000 and get to play the weekend. Miss it: you earn $0 and still owe $5,000 for the week. That’s the math running through a Korn Ferry player’s head on every green.

Brooks Koepka on his early career: “When I got started, I didn’t have any money. I didn’t have anything. You’re trying to pay for the flight for next week.” That’s one of the best players in the world. Imagine what it’s like for the 150th-ranked guy on the Korn Ferry Tour.

A Korn Ferry Tour player made $255,000 last year. Sounds great until you see the bill: $58K — caddie $28K — hotels (26 weeks on the road) $17K — flights $13K — food $5K — coaches $5K — rental cars $5K — entry fees Take-home after a full season: ~$104K. Before taxes. That’s the reality no one talks about. (h/t @_james_nicholas)

Heading to Hilton Head tomorrow for RBC Heritage week. Hosting investors, getting on the simulators, and talking about what we're building with the Chisos Golf Fund. If you're in town, let me know. Would love to connect.

The LIV vs PGA drama isn't really about golf. It's about capital entering the system. And once capital flows in, asset classes tend to form. We're building for what comes next @ChisosGolf

Great few days at Augusta. The energy around professional golf right now is unlike anything I've seen. New capital, new business models, new opportunities. The sport is evolving fast. If you're paying attention, there's a lot to be excited about.

Betting on a single golfer is like betting on a single startup. High upside. High chance of zero. The interesting question is: what does a portfolio of golfers look like? @ChisosGolf