we need to talk about the things in crypto marketing that still make zero sense: - thinking you can grow a protocol without a brand - announcing your latest update with a thread and praying for virality - still confusing engagement farming with storytelling - involving marketing 3 weeks before launch - treating social like an afterthought while your competitors build narrative monopolies - spending $2M on incentives and $0 on explaining why you matter - thinking "vibes = marketing" (it helps, but it’s not the whole job) - believing good tech sells itself (especially in a bear) - shipping with no clear message, no strategy, no distribution, no use case, and no reason to care - saying “we’ll figure out our positioning later” (you won’t)

In Web3 marketing you are making a choice between hiring a head or a heart. Head is a logical manager great at dashboards, analytics, planning, organized but not creative. Heart is more impulsive scatter brained and an IC creative strategist.

There's at least FOUR marketing and growth events happening at Devcon For all those going to Bangkok, here's a lil library i started so you can see and sign up in one place thrilling-skink-19f.notion.s…

Walk a mile in these Louboutins 🫡👠

📍 #TOKEN2049 Day 1 Climbing walls 🧗‍♀️ hitting padel balls 🎾 – @token2049 got the attendees doing the most for sure.