When the βinfluencerβ aligns with the brand, the MER is incredible. We now have some public numbers to quantify it!
E.L.F. DISCLOSES DETAILED RHODE PROFIT & LOSS STATEMENT
For TTM period ended 3/31/2025, Rhode brought in $71m in EBITDA on $212m in revenues, placing the definitive transaction multiple at 11.2x EV/EBITDA at close, and up to 14x EV/EBTIDA if earn outs are hit.
Delivered Gross margin for 2024 was slightly lower than expectations at 62%, highlighting how difficult it is to achieve 70% gross margins in todays DTC Beauty industry.
Marketing spend of just $22.5m on $212m in top line yielded MER over 9.0 π€―
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