If you’re a SAAS founder or agency owner, here’s some advice from a 9 figure DTC CEO:
1. Its a very small industry. Don’t put a logo on your website unless you have proper consent to do so.
2. Even if you do, you should only do so if you know the brand is extremely happy. People will reach out to me if they see us, and I’ll always be honest. I’ve definitely killed deals this way.
3. You need to provide value before trying to get on a call. I get asked to do calls about 40 times a week. If I said yes to everyone, I’d get no work done. Even if we’ve been talking and I show interest, give me more information before offering a call. And don’t email it to me, my inbox is as bad as my calendar. If we are Dming, send me the info to my DMs. If you’re not willing to send me a personalized loom, it’s not a great sign. If you are, I can tell you care and I want to know more.
4. Again, it’s a super small industry and we all talk. Product is the most important thing and results speak. If you want me to tell others, I’ll do so for free if I’m show happy because I want others to win too. Word will also get around if you’re a good team or not. Everyone knows
@ringmybeller and team are the best in the game. Everyone knows their competitors reputation as well. Play the long game, build a great product, and treat brands well and you will do well.
5. We don’t just care about incrementality with our paid media spend. The best way to prove value is with incremental results. Most apps won’t want to do this because it challenges their effectiveness. Don’t try to sell me on total revenue if most of it was already happening. Speaking of it, Postscript is one of the only SAAS vendors that has run a holdout for me.
I wang to see the good guys win. A few agencies and softwares I can proudly support and recommend:
1. Testing-
@Intelligems
2. SMS-
@PostscriptIO
3. Dev Agency -
@AndrewDurot
4. Incrementality -
@HausAnalytics
5. TV -
@gregMschwartz
6. MTA -
@northbeam
6. Quizzes and more -
@OctaneAI