Wicked Reports - Marketing Attribution Software that delivers unmatched insight into every paid ad, every click, and every customer journey.
Joined May 2008
- Tweets 1,397
- Following 1,997
- Followers 7,760
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103 Photos and videos
WickedReports retweeted
22 Feb 2024
Ahhh...Is there anything more satisfying than an optimized budget? And a fish metaphor đŁ
Shout to @wickedreports for the fantastic Meta tips!
Next up: DTC pro and CEO of Airboxr @saptarshinath on how to "Run Ads that Actually Drive Profits".
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WickedReports retweeted
10 Feb 2024
Dive into the future of advertising with us at #AdUniverseSummit! đ
Learn from the pros like @wilcoxaj @navahf @wickedreports @hawkemedia @dodgejd @solutions_8 and more!
Don't miss out on the virtual event of the year! ⨠Secure your spot for FREE:
customers.ai/summits/ad-univâŚ
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WickedReports retweeted
13 Jan 2024
This legacy approach required developers and sysadmins and IT staff and consultants and . . . you get the idea.
All in the maintenance costs was in the high seven-figures.
Our first step was always moving off legacy infrastructure ASAP.Â
Plug-and-play off-the-shelf ecom allowed us to focus on building a team around the things that moved the top line (revenue).
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WickedReports retweeted
30 Sep 2023
One of the players that had a seemingly pretty clear crystal ball throughout this unfolding saga was Scott Desgrosseilliers and his merry crew of developers and data analysts over at @wickedreports
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16 Jun 2023
IOS17 Link tracking protection is going to shake up the digital media buying industry. Here's the @wickedreports take on it: wrgo.io/WickedReports/56929
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WickedReports retweeted
10 May 2023
6. @wickedreports - Wicked is one of our favorite tools for attribution. Too often, we see brands having challenges understanding how their ad spend performs across multiple channels. Wicked gives our team awesome optics to help our clients scale
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Join Scott Desgrosseilliers, CEO of @wickedreports and @iamjustinb as they deep dive into how to retain clients using full funnel marketing attribution.
Streamed live in our free Facebook Ad Buyers group on April 18, 2023 at 9:30am PST.
Join the group: facebook.com/groups/13229936âŚ
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9 Feb 2023
Headed to Vegas for the Super Bowl. Especially pumped for Saturday's happy hour hosted by @VegasBigGame and @WilliamHill ! @tlabetti @nowinchicago Let's goooooooooooooooooooooooooooo!
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9 Feb 2023
@tlabetti in 2015 The FB group was 300 members! Now 5200! boston.com/sports/new-englanâŚ
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9 Feb 2023
I had an absolute blast talking #marketingattribution, ecom "to lead gen or not to lead gen", and more, with the very skilled host of @moderncommerce , @johnjhcoyle , check out the podcast video here: youtube.com/watch?v=HRZQJygfâŚ
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WickedReports retweeted
15 Jan 2023
In the latest episode, discussions go around consumer journey, accurate attributions, wise ad spends, predictive marketing, and ...
Check out the full episode with @wickedreports Scott Desgrosseilliers now: open.spotify.com/episode/3xRâŚ
#dtc #ecommerce #podcast #DigitalMarketing
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WickedReports retweeted
10 Jan 2023
A "Multi-touch" approach is a much more accurate indicator of where and how to invest marketing dollars.
However, last touch is especially heinous since impulse purchases of SaaS are a very rare occurrence.
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WickedReports retweeted
10 Jan 2023
@wickedreports Scott Desgrosseilliers is simply busting some marketing fallacies. The complete episode will air this week. If you want to be sure that you don't miss the release of the episode, follow eComm Simplified: open.spotify.com/show/52oLr4âŚ
#ecommerce #dtc #dtcpod #dtcbrands
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Join Scott Desgrosseilliers, CEO of @wickedreports and @iamjustinb as they dive in and look at uncovering the hidden ROAS with MOF traffic.
Streamed live in our free Facebook Ad Buyers group on Thursday, January 12th at 10am PT / 1pm ET.
Join here: facebook.com/groups/13229936âŚ
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WickedReports retweeted
9 Jan 2023
Episode with @wickedreports Scotts Desgrosseilliers will be out this week! Stay tuned for this data-driven episode XD
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2 Nov 2022
I have a bone to pick with Blended CAC as your goal.
Letâs run through it with some simple math.
âBlended Bobâ loves using blended CAC because he knows that as long as he hits the CAC number, he can keep spending. However,
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2 Nov 2022
This professional approach requires CAC for TOF, MOF, and BOF.
So, optimize each step of the funnel for its own CAC.
And move ad spend based on TOF/MOF/BOF targeting and conversions measured for that step.
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2 Nov 2022
You likely need top of the funnel to get them interested in the brand, middle of the funnel to excite them toward the purchase, and then some hodgepodge of retargeting, abandoned cart campaigns, SMS, and email to get them over the finish line to becoming a customer.
2 Nov 2022
The big problemo with this approach: top media buyers prioritize the top and middle of the funnel campaigns. Those are the campaigns that drive the conversion bus, not branded search.
Those pesky customers - they donât always like to convert as fast as you want.
2 Nov 2022
Well - the fastest way to lower CAC is to move ad spend into good âol branded search. After all, Google shows that you are CRUSHING it on Branded Search! Just gotta get 2 more conversions into the bank to keep that nice CAC number at $100 right?