Director of Marketing @lassomarketing lassoplatform.io; @Harvard ‘20 Applied Math & Econ
Joined June 2020
- Tweets 543
- Following 120
- Followers 172
- Likes 1,647
51 Photos and videos
Yilan 🌵 retweeted
15 Nov 2022
We released the impressive results of our partnership with @BioPharmComm, who tapped into our Endemic Marketplace, reaching 70% more high-value HCPs than the benchmark and driving 30% script lift for a heart medication brand!
@medadnews @pharmalive
pharmalive.com/lassos-endemi…
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Yilan 🌵 retweeted
21 Sep 2022
@LassoMarketing & @CMIMediaGroup are the first to successfully leverage IBM Watson's dynamic creative capabilities for #healthcaremarketing , driving media performance 40% above benchmark. bit.ly/3DFUpcy #omnichannel #mediacampaigns #patientconversion
ALT Lasso
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Yilan 🌵 retweeted
21 Sep 2022
Lasso and CMI Media Group Announce First-To-Market Partnership with IBM Watson pharmalive.com/lasso-and-cmi…
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Yilan 🌵 retweeted
21 Sep 2022
We worked with @CMIMediaGroup as the 1st to leverage @IBMWatson's Advertising Accelerator for healthcare marketing, driving performance 40% above benchmark 📈
Our partnership is proven to increase drug awareness, engagement, & script writing behavior 🚀
pharmalive.com/lasso-and-cmi…
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Yilan 🌵 retweeted
10 Aug 2022
We partnered with @CMIMediaGroup for a first-of-its-kind pharma campaign measurement project!
We uncovered amazing real-world results for a Psoriasis brand by leveraging Social and CTV, channels that were historically difficult to measure in pharma. 📈
martechseries.com/social/soc…
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Yilan 🌵 retweeted
5 Jul 2022
Today, we launched our new @prebidjs Header Bidder Adapter, making our solution ready for integration into endemic publishers' existing header bidding frameworks.
We're dedicated to building the best solutions for healthcare marketers & publishers alike: martechseries.com/analytics/…
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Yilan 🌵 retweeted
21 Jun 2022
We're proud to announce our partnership with @TheTradeDesk to launch Unified ID 2.0 for #cookieless healthcare marketing! This will improve how marketers identify HCPs and consumers on the open internet, while prioritizing consent and privacy. prnewswire.com/news-releases…
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Yilan 🌵 retweeted
25 May 2022
In this episode of the #NthDegree Jose Ferreira, EVP, Product Strategy & Transformation, is joined by supplier partner Greg Field, CEO, @LassoMarketing, to discuss scaling omnichannel capabilities, plus a forecast for how omnichannel may evolve. youtu.be/k5lP6U5ylU0
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Yilan 🌵 retweeted
13 May 2022
Lasso launched its new endemic Publisher Suite to continue @LassoMarketing’s mission of becoming a true end-to-end operating system. The platform is connecting leading agencies such as @Fingerpainters, @KlickHealth and @GoodApple_ to healthcare publishers. lnkd.in/dSKnbVVP
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Yilan 🌵 retweeted
17 May 2022
Game-changing news: We're offering weekly Rx reporting, with no minimum spend, at zero additional cost.
Lasso Vision™ makes real-world metrics available for all users and all HCP & DTC campaigns run through our platform.
Welcome to the new standard 🚀
prnewswire.com/news-releases…
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Yilan 🌵 retweeted
9 May 2022
We have officially launched our new Endemic Publisher Suite and Marketplace to continue our mission of being the 1st true end-to-end operating system for healthcare marketing!
@GoodRx @HaymarketUS @klickhealth @Fingerpainters @GoodApple__ @globalrph
prnewswire.com/news-releases…
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Yilan 🌵 retweeted
9 May 2022
"We are constantly evaluating new ways to provide added value & expertise to our clients & drive innovation for healthcare marketers." Kristy Quagliariello, VP of Programmatic Media at Klick, shared as @LassoMarketing launches publisher suite.
Read more: prn.to/3ykBAsV
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Yilan 🌵 retweeted
27 Apr 2022
The key to any successful DTC campaign is audience quality. Our latest case study proves that Lasso's HIPAA-compliant modeled patient audiences fuel the highest-performing campaigns in the industry.
In fact, we beat the benchmark by 36%. Learn more: lassoplatform.io/post/case-s…
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Yilan 🌵 retweeted
19 Apr 2022
We're officially the 1st and only platform to enable both Rx & OTC Sales Lift Analysis for HCP and patient targeted campaigns! We partnered with @iriworldwide to complete an OTC Sales Lift analysis for a top OTC pain medication.
Here's how we did it: apactechnovations.com/lasso-…
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Yilan 🌵 retweeted
8 Mar 2022
Happy #InternationalWomensDay!
We celebrate all the powerful and passionate women who are instrumental to the growth and success of Lasso and the healthcare industry, helping pave the way for future generations and creating a more equitable future for us all.
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Yilan 🌵 retweeted
28 Feb 2022
Lasso is #hiring across all departments 🚀
We are proud of how we've prioritize the growth and happiness of our Lassonians! If you're interested in working on the #1 platform for healthcare marketing, we've got you covered with the best perks:
lasso.pinpointhq.com/
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Yilan 🌵 retweeted
16 Feb 2022
New year, new website! Great things are in store for Lasso and our clients this year - our new look is just the beginning. Come join us in the future of #healthcaremarketing 🚀
bit.ly/3oTmNzS
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Yilan 🌵 retweeted
1 Feb 2022
Big news today: Eric Shih, former Chief Supply Officer at @Teads, has joined Lasso as our Chief Growth Officer! Eric will lead operations and strategy for our new Publisher Suite.
Stay tuned - we're brewing up some hot publisher offerings! ☕️
finance.yahoo.com/news/lasso…
ALT https://finance.yahoo.com/news/lasso-bolsters-executive-team-eric-122900834.html
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Yilan 🌵 retweeted
24 Jan 2022
#healthcare and #pharma marketing Twitter: We're teaming up with @Digilant_US for a virtual fireside chat on Feb 1!
Join us to learn about
🚀 Leveraging better data for stronger campaigns
🚀 Prepping for a cookieless future
🚀 HCP DTC reporting
digilant.com/webinar-healthc…
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