What works for me is a 3 layer angle research method most affs dont do systematically.
Most ppl when they want new creatives just look at competitor ads and try to riff. The problem is you copy the WORDS but miss the underlying structure thats actually making the ad work in the first place
First, collect 20-30 winning ads in your niche. Ad Library, use spy folders shared in private groups. Whatever works. Get 20-30 examples that have been running 30 days, the longer running the more proven the angle.
Second, transcribe all of them. Use whisper api or any other app
Third, feed them to claude with a prompt like: “Here are 20 winning ad scripts in [niche]. For each one identify the surface promise (what they literally offer), the emotional driver (what the person actually wants underneath), the objection addressed (what theyve been told before that didnt work), the hook formula (first 3 seconds structure), and the proof element. Then synthesize the most common patterns across all 20.”
This gives you the underlying framework not just the words. Like the surface promise might be “lose 20 lbs in 30 days” but the actual emotional driver is “stop feeling invisible” and the objection addressed is “tried diets that always fail.”
Fourth, now ask the AI to generate 30 fresh ad concepts for YOUR offer using these patterns but with completely different hooks, CTAs and so on
Fifth, cherry pick the best 10-15 concepts and send them into production
Whole workflow takes 2-3 hrs and gives you some good angles
I used to do this manually but eventually had a friend build me a bot that automates the whole thing, takes winning ads as input, outputs 100 rendered video variations, auto launches to Meta, auto kills/scales ads.
Ur favorite method of coming up with new angles/creatives?