AI Product Marketing at @UseApolloio
Joined May 2021
- Tweets 941
- Following 516
- Followers 287
- Likes 3,308
193 Photos and videos
Pinned Tweet
27 Jul 2023
I interviewed 50 SaaS leaders about competition.
- how they differentiate
- how they approach competitive intel
- how they think about category creation
- how they create competitive advantages
Here are the tips that stood out to me π
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Andy McCotter-Bicknell retweeted
Apr 29
the Apollo app in ChatGPT is now live. π
now you can search prospects, enrich contacts, then add them to
sequences in one conversation, zero tab switching.
this is what AI-native outbound actually looks like β bit.ly/4tagW7z
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Andy McCotter-Bicknell retweeted
Feb 24
Your @claudeai conversation just became an Apollo workspace.
Search prospects. Enrich contacts. Add to sequences. All without leaving the chat.
Apollo is now available as a connector in Claude. No API keys, no tab switching, no excuses.
Connect it here β bit.ly/4tREqzJ
Ps. For power users, we also shipped a Claude Code/Cowork plugin that bundles multiple Apollo actions into end-to-end workflows. Demo coming soon!
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Andy McCotter-Bicknell retweeted
15 Sep 2025
Modern GTM is broken: too many tools, too much manual work, too long to get to value.
Today, weβre fixing that with the worldβs first GTM AI Assistant that actually works β what used to take hours now takes minutes.
See it in action from our founder & CEO @timatapollo π
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18 Jun 2025
Hey that's me!
18 Jun 2025
Most reps arenβt prompt engineers.
Welcome to the era of β¨ vibe selling β¨
Apolloβs Prompt Assistant takes whatever you type, rewrites it like a GTM pro, and runs it with the right AI model.
No wasted credits. No pressure. Just clean insights.
π Watch the magic
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23 Aug 2024
Imagine experiencing a "pain point" so badly that it lands you in the hospital.
That's what happened to @b_ragone back in 2017.
He was leading ops for a 15-person startup, and the pure chaos of the role gave him an anxiety attack.
Over the next few years, he tried using tools like @LucidSoftware and @MiroHQ to make his job easier and keep systems organized. But they didn't work like he wanted them to...
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23 Aug 2024
So he started @puzzleapp_ioβa tool for operators to plan, visualize, monitor, and collaborate on their processes and manage the big picture.
Today, they remain a single-founder, 100% bootstrapped company building software in an incredibly crowded space.
Competitors are valued at multiple billions of dollars, e.g... LucidChart: $3B, Miro: $17B, Figjam: $12.5B...
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23 Aug 2024
But Puzzle is laser-focused on addressing problems that can't be solved with traditional whiteboards.
They're niching down on serving process and system builders in ways that go beyond what any general-purpose whiteboard can offer.
I asked Brian if he had any parting advice for revenue leaders competing in crowded markets and this is what he told me:
"Go experience the problem first hand. It's crucial to feel the pain points your users face as they rely on the next-best alternative to do their job." π₯
Read more about their competitive strategy here: healthycompetition.beehiiv.cβ¦
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25 Jul 2024
During their beta, they struggled to find product-market fit.
They tried:
β jamming in more features
β improving their sales process
β hundreds of meetings with customers
But things still didn't feel right!
So they pivoted their product to compete directly with Zapier, and added a couple big differentiators.
And their numbers REALLY started to take off.
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25 Jul 2024
The reason?
"It's way easier to explain why we're different and better rather than try to explain in the abstract what we are and why people should care." π₯
Here's more of Jacob's thoughts on competition and strategy: healthycompetition.beehiiv.cβ¦
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11 Jul 2024
What can startups do to disrupt well-funded incumbents?
Here's how @MadeWithCapsule is doing it against @descript and @veedstudio π
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11 Jul 2024
- hosting intimate dinners with customers, listening to their pain points, then flipping it directly into positioning and messaging π₯
Music to this Product Marketer's ears π
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11 Jul 2024
Want more behind-the-scenes on how Capsule's disrupting the Video Editing category?
Sign up below for free and I'll send you the full interview with their Co-Founder & CEO, @doyouknowchamp:
healthycompetition.beehiiv.cβ¦
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27 Jun 2024
They got their start by hosting listening parties for
@theallinpod.
Then @Jason gave them $100k to build software to do it instead...
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27 Jun 2024
Here's how they're taking on competitors like @LumaHQ and @partiful:
- building in public and embracing virality
- allowing creators and businesses to "franchise their events"
- ruthlessly focusing on solving one main problem: scaling events
- out-marketing them and nailing positioning and messaging from the start
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27 Jun 2024
TLDR: they're rejecting the concept of "if you build it, they will come" and are a prime example of product marketing done right.
Want more behind-the-scenes from River's Co-Founder & CEO, @raechellambert?
Subscribe to my newsletter and I'll send it to you π
healthycompetition.beehiiv.cβ¦
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23 Dec 2023
The books behind every tech bro on a Zoom call: Atomic Habits, 48 Laws of Power, Discipline Equals Freedom, Stillness is the Key
The books behind me:
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