Founder & CEO @ Puzzle | The visual platform for process innovation

Joined August 2009
18 Photos and videos
Brian Ragone retweeted
Every conversation about performance metrics turns into a conversation about process. It's inevitable... "Revenue is down 12%..." → "Okay, but how does the sales process actually work? Where are deals stalling? Have we changed any inputs (volume, quality, etc)?"
1
1
12
Brian Ragone retweeted
Lucid, Miro, Whimsical built their products around speed-to-diagram. But speed is table stakes in the era of MCPs... Plus, operational clarity is not solved by generating process docs faster. Instead, operators are looking for process docs that give the following:
1
1
1
15
Brian Ragone retweeted
It doesn't matter if it takes years. What the fuck else are you going to do? You aren't going to learn, create, experiment, grow, and everything that makes life enjoyable because you have something better to be doing? Your mind is playing tricks on you.
501
800
7,426
233,390
25 Nov 2025
Write down how your processes work today, or should work tomorrow and you have tremendous power. Use @puzzleapp_io to do it
24 Nov 2025
Marc Andreessen: “The person who writes down the thing has tremendous power.” “There are so few people who will just write down the thing.” Source: @pmarca on How I Write with @david_perell
1
1
37
Brian Ragone retweeted
22 Oct 2025
Teams shouldn’t have to rebuild the same process map three times — once for documentation, again for client review, and again for internal training. But that’s exactly what happens when every version requires recreating the same steps to show a different slice of the same flow.
1
1
2
39
Brian Ragone retweeted
ELON ON FSD: MOST PEOPLE DON’T UNDERSTAND WHAT’S ABOUT TO HAPPEN “Almost the entire fleet, which will pass 10 million vehicles next year, is capable of full autonomy. So, even without the Cybercab, we still actually have a gigantic fleet that is capable of being autonomous. And the thing about being an autonomous car is that it can be used much more than a car that is not autonomous. A typical passenger vehicle car will be used about 10 hours a week. If you have a car that's a robot car that can drive autonomously, it can now be used potentially for 80, maybe 100 hours a week. So, you could have a car that has 10 times the usefulness of a non-autonomous car, but it still costs the same. In fact, the fleet is already built, so the software update just enables that capability. Overnight you have an increase in usefulness of 10 million cars that suddenly become like 50 million cars or maybe 80 or 100 million cars of usefulness overnight. That's a profound thing. Nothing like that has ever happened before. There is no analogy. There's never been something where a software update increase the value of a gigantic asset base by a factor of like 500 to 1000%. So, it's very difficult for people in the stock market, especially those that look in the rearview mirror, which is most people, to imagine a future where suddenly a 10 million vehicle fleet has 5 to 10 times the usefulness. It's so profound and there's no comparison with anything in the past, so it doesn’t compute. But it will compute in the future.” Source: Tesla All-Hands, March 2025
19 Sep 2025
Replying to @mikepat711
They don’t understand yet, but it will seem obvious in hindsight
436
1,178
10,280
1,597,089
Brian Ragone retweeted
30 Aug 2025
Being kind boosts mental health more than seeking joy. Evidence: Doing 3 random acts of kindness a week is enough to reduce depression, anxiety & loneliness. It's more beneficial than doing nice things for yourself. Self-care feels good, but generosity builds lasting bonds.
103
1,335
5,227
405,092
A cup of coffee helps me do things I don't like doing.
1
39
Brian Ragone retweeted
Significant progress in AI and Robotics this week. So, I summarized everything from xAI, Perplexity, Hugging Face, Figure, OpenAI, Microsoft, Google, Daxo Robotics, UC Berkeley, and more. Here's everything you need to know and how to make sense out of it:
45
274
2,700
594,362
11 Jun 2025
Fast growth exposes broken process. This CEO said it best 👇 📢 As their team doubled in size, process shifted from “nice to have” to “we literally can’t function without it.” Not just for clarity. Not just for onboarding. But for preparing for massive growth.
1
53
11 Jun 2025
Across docs, video, shared templates — 🧩 Puzzle became the connective tissue. So the team could talk about how they work. And then actually work that way as you scale. That’s the real win. Everyone rowing in the same direction with the big picture in mind.
34
The highest-performing orgs have 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 …grounded in 𝐚 𝐬𝐡𝐚𝐫𝐞𝐝 𝐯𝐢𝐬𝐢𝐨𝐧 …about how their 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 work. This model comes from Peter Senge’s classic book, The Fifth Discipline
1
1
1
78
It’s his insight—not mine—but it’s one I deeply believe in. 🧩 Puzzle just happens to be the best platform to facilitate those 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬, see that 𝐬𝐡𝐚𝐫𝐞𝐝 𝐯𝐢𝐬𝐢𝐨𝐧, and understand those 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐬𝐲𝐬𝐭𝐞𝐦𝐬. Happy Friday!
1
30
Not sure where to start with Puzzle? These are the top 3 use cases. We’ve been seeing a pattern. Teams start with one use case… Then quickly expand into all three. Here’s where most begin 👇 1. Visual knowledge base 2. Process optimization 3. Cost efficiency
1
1
3
61
29 May 2025
"Would’ve 𝐬𝐚𝐯𝐞𝐝 𝐦𝐞 𝐜𝐨𝐮𝐧𝐭𝐥𝐞𝐬𝐬 𝐡𝐨𝐮𝐫𝐬 if I had Puzzle back in my RevOps days." Too many teams are still wasting time aligning sales, marketing, and CS—without the full picture. Puzzle fixes that — with powerful diagrams that help you transform xfn workflows.
1
49
10 Apr 2025
Visual process documentation is your 𝐀𝐈 𝐫𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Every new AI tool is a potential edge. But only if you know where to apply it... Most teams don’t. Because their processes live in people’s heads. Or in a long doc no one can understand
1
1
1
44
10 Apr 2025
It’s how you prepare to adopt new tech—clearly, intentionally, and effectively. Because when you can: → Visually break down each step in your process → Instantly see which steps are manual vs. automated → Quantify inefficiency with a step-level cost calculator
1
25
10 Apr 2025
... it becomes obvious where the new tool or feature should go. Feels like a no-brainer to me 🤷‍♂️ What are your thoughts?
19