NPR might come out to a balloon launch, again. Cool.
But here’s the problem: legacy media is Boomer media.
We’ve already done the press — ABC, BBC, TIME, NPR, CBS, USA Today, CNBC, Reuters, WaPo, WSJ, FT, you name it. The script never changes:
“look at these weird tech bros”
vs
“concerned scientists who want bigger modeling budgets and more model UN cosplay”
Outcome: great B-roll, almost zero customers. Receipts:
docs.google.com/spreadsheets…
So what’s the rational move with
@kairyssdal?
Do we keep supplying free content so Boomer audiences can feel morally superior about being outraged at the only people trying to cool the world they heated… or do we say “no thanks” unless the story is actually about what matters — people buying real cooling instead of another vibes-only climate sermon?
cc
@lulumeservey lulu-one-kenobi, you’re my only hope.