AdYapper's digital ad optimization platform drives cost-savings & revenue by making sure the ads you buy reach the customers you value most.
Joined January 2011
- Tweets 1,650
- Following 896
- Followers 594
- Likes 2,674
49 Photos and videos
Digiday reports: Your DSP said you were on 2500 websites. Wrong - try 700,000! @AdYapper gives @Digiday new data. digiday.com/marketing/blocke…
Pop-unders & hidden sites pervasive - eroding ad performance. @AdYapper CEO shares latest with @Digiday @RossBenes digiday.com/marketing/ad-tec…
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AdYapper retweeted
10 Feb 2017
.@adyapper solves this horrible problem. Mercedes, Waitrose & others inadvertently funding terror thedrum.com/news/2017/02/09/… #adfraud #adtech
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AdYapper retweeted
13 Dec 2016
Digital marketers, you need @AdYapper. Study finds 50% of uncertified apps carry #adfraud, 10% in app traffic bit.ly/2hw2s2y
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Why traditional brand safety & blacklisting fails. Ad spend optimization platform @AdYapper speaks out & can help. digiday.com/agencies/site-bl…
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CEO of @AdYapper outs why you see the same video ad over & over - more nefarious than you think. #VolumeOverValue digiday.com/platforms/same-a…
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Happy to share any data or insights if people have questions. Ask here if that's easier. CC @ElliotHirsch
It's not just Facebook, folks. AdTech's fundamental flaw: Good inventory is NOT infinite. Beware. #MT Media Truth wsj.com/articles/cmo-today-f…
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AdYapper retweeted
15 Jul 2016
In AdTech, SaaS is the only thing that makes sense and this new industry article is just the start. lnkd.in/eWTv9wc
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Register free: scorecard & optimize video ads, look beyond industry #viewability standards to outperform ow.ly/10maRb #digitalads
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How Changes In How We Measure Ads Will Unleash Creativity via @forbes ow.ly/10jq0f #digitaladvertising #viewability #adfraud
RT @emarketer: Marketers are devoting a lot more of their budgets to programmatic, according to our latest #eMreport ow.ly/102A6Z
Middlemen vendors get $0.60 per dollar, per Expedia mktg director via @WarcEditors - Programmatic is 'inefficient' bit.ly/224eD82
New #DigitalAdvertising white paper: Overcome #viewability & #adfraud challenges by managing your supply chain: ow.ly/Xm5Fo
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Via @YahooFinance: AdYapper #DigitalAd Optimization Platform Backed by MRC Accredited Video #Viewability Measurement ow.ly/XUIxB
Proud to join @builtinchicago 2016 Top 50 #Startups to Watch, changing the way business gets done, Chicago & beyond! bit.ly/1OWsnWR
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AdYapper retweeted
26 Jan 2016
50 startups to watch @BuiltInChicago -- congrats to @opternative @EarshotInc @SwipeSense @cloudspotterapp @adyapper ow.ly/XziPf
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AdYapper retweeted
26 Jan 2016
Boosting ROAS for clients - Marketing / FinTech firm @AdYapper named in Chicago's Top 50 Companies to Watch in 2016! buff.ly/1Shvpcy
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#Advertisers trying to overcome non-viewable waste, #adfraud, must address the supply chain. More--> ow.ly/Xm5Fo #ABCInteraction
Advertisers must own deeper metrics RT @TimRCain: Viewability is just a gateway for deeper engagement metrics @hugodrayton #ABCInteraction