Except that it purports to claim that the area (Makerfield) has been a victim of 40 years of Thatcherism (that’s what Burnham seems to be running against, which means he’s also running against the Blair-Brown government, of which he was a part). Yet the backdrop to his wandering shows rows of neat, well-kept, substantial semi-detached homes, with plenty new cars in the driveways and a vibrant high street, despite all the road works improving it. Oh yes and a state school so good he sent his kids to it. Put simply — the pictures clash with his words of victimhood and deprivation.
One of the most effective bits of political communication on the left I’ve seen in a long time. A message and a powerful messenger.