Why do Web3 projects lose users so quickly after a cold start?
The core reason is that gas fees create a hidden barrier at the first touchpoint, blocking potential new users right at the entry.
→ Why Gas-Free is becoming inevitable:
In the Web3 ecosystem, Gas-Free is shifting from a fringe solution to a fundamental capability. Its logic is similar to ''free trial'' in Web2, and it has already been proven in high-frequency scenarios such as
#DeFi and
#NFTs, significantly boosting diffusion efficiency and expanding the reach of user acquisition.
→ Why it boosts retention:
Data shows that Gas-Free significantly improves first-touch conversion and return visits — leading to retention lifts of up to ~60%. In a multi-chain world, reducing entry friction is one of the most effective ways to capture Gen-Z and cross-ecosystem liquidity, widening the top of the funnel and improving stickiness.
→Why Gas-Free matters:
In a highly competitive on-chain market, Gas-Free is not just a cost optimization strategy — it's a growth engine. It amplifies user-scale network effects, strengthens community feedback loops and self-reinforcement, and helps a project move from cold start to exponential growth curves.
Powered by
@DubheEngine , the project-paid Gas-Free mechanism removes the first-interaction barrier for users, significantly boosting retention and turning cold starts into sustainable growth curves.
At the same time, compared to native
@SuiNetwork costs, the project-sponsored cost can be reduced by tens of times.
Entry point to the product:
dubhe.obelisk.build/
👉 Read the article:
medium.com/@dubheengine/why-…
How do you think Gas-Free will reshape the Web3 user experience?
Share your project insights or questions in the comments!👇