It's all about data and what you can get out of it.

Joined November 2016
7 Photos and videos
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…

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27 May 2019
Why and How to do Cross Validation for Machine Learning @GeorgeSeif94 buff.ly/2W4k3TV
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This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
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18 May 2019
In the time since the MIT-IBM Watson AI lab launched in fall of 2017, it has received 186 proposals from 23 departments and centers. Learn how far the lab has progressed via @Forbes: ibm.co/2NWhAqv

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19 May 2019
#AI is a common tool used to tackle non-traditional challenges with less easily-definable objectives. How do we ensure the results are value-driven? Learn more ► ibm.co/2VI4aRS
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16 May 2019
What's the current state of affairs in #AI research? @eetimes set out to interview leading experts in the field, including @IBMResearch's AI Ethics Leader @frossi_t to help address top questions people have. Learn more ▼ ibm.co/2W4AFdr

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"Deciphering Breast Cancer Heterogeneity Using #MachineLearning" Learn more: ibm.co/2Hpr0pC
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Natural Language Processing - just one of @VentureBeat's list of the top five trends in #BusinessIntelligence today: ibm.co/2LGQ7s1 What would you add to this list?
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This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
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Most of us don't have a clear understanding of the connection between smell, taste, and psychology. Listen to #NASmember Linda Bartoshuk explain more about how we sense the world around us and the impact on our perceptions. geneticliteracyproject.org/2…
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Three key strategies to employ #AI where it’s most effective and when it can help solve talent shortages in your company - read more via @Entrepreneur: ibm.co/2Ly0IFJ
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🎙Tune in to the latest #MakingDataSimple podcast episode to catch @amartin_v in conversation with Guy Taylor, Head of Data at @Nedbank, about the banking industry and how #MachineLearning practices and #data-driven intelligence have impacted it: ibm.co/2W6cOtM
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This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…

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The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
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Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

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This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…

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This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbusres.20…

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The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
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