CIO, Data scientist: researching and applying applied research in artificial intelligence and #bigdata to derive actionable insights
Joined May 2017
- Tweets 100
- Following 1,535
- Followers 3,046
- Likes 235
Photos and videos
Marketing Professor retweeted
30 May 2019
We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indmarman.…
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Marketing Professor retweeted
30 May 2019
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
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Marketing Professor retweeted
21 May 2019
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
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Marketing Professor retweeted
21 May 2019
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
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Marketing Professor retweeted
15 May 2019
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
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Marketing Professor retweeted
15 May 2019
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
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Marketing Professor retweeted
15 May 2019
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
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Marketing Professor retweeted
15 May 2019
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
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Marketing Professor retweeted
15 May 2019
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
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Marketing Professor retweeted
15 May 2019
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
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Marketing Professor retweeted
15 May 2019
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
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Marketing Professor retweeted
14 May 2019
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
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13 May 2019
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…
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Marketing Professor retweeted
2 May 2019
“We have a misguided notion that children are empty vessels into which culture slowly pours itself as they mature,” say psychologist and #NASmember Mahzarin Banaji. Research shows that judging others starts at an early age. time.com/5577345/toddlers-ju…
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Marketing Professor retweeted
12 May 2019
Success in the sciences does not always breed more success econ.st/2Vujy5p
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22 Sep 2018
Big data of texts often requires a medley of tools in @java, #R, or #Python. A nice #NLP package called @stanfordnlp: stanfordnlp.github.io/CoreNL… is useful. I also like the @ApacheSpark MLib, with data-frame based API.
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30 Aug 2018
As #FakeNews becomes prevalent, a fake @WarrenBuffett gives advice on life. Can being "fake" be good?: abcnews.go.com/US/fake-warre…
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Baidu partners with Intel’s @Mobileye to enhance Apollo self-driving platform. bit.ly/2Nvd12o via @VentureBeat
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