CMO, rigorous research insights for digital marketing, in particular, programmatic advertising
Joined July 2017
- Tweets 74
- Following 1,109
- Followers 905
- Likes 94
1 Photos and videos
Life is probabilistic! retweeted
30 May 2019
We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indmarman.…
2
24
17
Life is probabilistic! retweeted
30 May 2019
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
29
17
Life is probabilistic! retweeted
21 May 2019
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
1
34
43
Life is probabilistic! retweeted
21 May 2019
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
2
32
18
Life is probabilistic! retweeted
15 May 2019
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
29
7
Life is probabilistic! retweeted
15 May 2019
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
1
29
8
Life is probabilistic! retweeted
15 May 2019
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
1
29
7
Life is probabilistic! retweeted
15 May 2019
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
1
30
18
Life is probabilistic! retweeted
15 May 2019
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
29
9
Life is probabilistic! retweeted
15 May 2019
This is by far the most comprehensive Hubble deep-field image. The full thing shows roughly 265,000 galaxies stretching back 13.3 billion years, to just 500 million years after the Big Bang. trib.al/Pl68OCI
1
21
53
Life is probabilistic! retweeted
15 May 2019
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
29
4
Life is probabilistic! retweeted
13 May 2019
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…
30
30
24 Oct 2018
@marketingtext LDA and sentiment analysis are two highly acclaimed machine learning methods that are specifically designed to tackle the challenge of big data in textual formats.
21 Oct 2018
Combine #bigdata and biology to ride the next wave of high technology: fortune.com/2018/03/19/big-d…
Does your last name come from royalty?
cards.twitter.com/cards/9z3j…
253
84
540
Life is probabilistic! retweeted
21 Dec 2017
PODCAST: $GS Research on self-driving cars, electric vehicles and what it all means for the cities of the future: click.gs.com/nz5z
82
181
1,058
Life is probabilistic! retweeted
9 Jan 2018
I'd say ML is both overhyped and underrated. People overestimate the intelligence & generalization power of ML systems (ML as a magic wand), but underestimate how much can be achieved with relatively crude systems, when applied systematically (ML as the steam power of our era)
36
856
2,273