SaaS Marketing Leader. CMO. Consultant. Founder of @MktgCrowd - B2B marketing community with 1100 marketers.
Joined March 2009
- Tweets 857
- Following 347
- Followers 2,107
- Likes 144
32 Photos and videos
19 Oct 2023
Low price is the LAST refuge for marketers who don’t have the patience (or guts) to demonstrate VALUE for those that NEED it.
#marketing
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19 Oct 2023
The best managers care more about your well-being than your performance.
#culture
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Danny Asling retweeted
5 Mar 2023
We need to shut down LinkedIn DMs until we figure out what the hell is going on.
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19 Jan 2023
The marketing team is NOT…
❌ A service bureau.
❌ The ‘odd jobs’ team.
❌ The colouring-in department.
No. #Marketing is a LEADERSHIP FUNCTION.
The team serves (ideal) buyers just like every other function in the business.
And we do this together.
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Danny Asling retweeted
27 Oct 2022
Marketing does not "OWN the brand"!
The whole company owns the brand, so if any one person "owns" it, it must be the CEO.
As @Asling, in one his always brilliant posts, observes:
"Leadership doesn’t get to *hand over* the brand.
It can’t be outsourced…lnkd.in/g2VwrpH3
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Danny Asling retweeted
13 Sep 2022
This week on TMC...
⚡ Most underutilised source of content
⚡ How to create more SQOs in Q3
⚡ 3 ways to write better CTAs
⚡ Practical B2B storytelling (teardown)
⚡ 5 C’s story framework (neuroscience)
Plus, Q&A w/ @Asling
dannyasling.com/tmc
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26 Aug 2022
Last 5 episodes of my podcast...
- How to conduct buyer research
- 7 powerful lessons of a CMO
- How to master internal marketing
- Why your CEO is your best marketing asset
- The best way to generate SQOs
Listen through the @MktgCrowd
🎙️🎙️🎙️
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Danny Asling retweeted
21 Aug 2022
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25 Aug 2022
Good morning to everyone except those buying lists to pitch slap in 2022.
24 Aug 2022
Most people know how to use a keyboard.
But not everyone knows how to find the words that matter.
#copywriting #marketing
18 Aug 2022
The marketing team is NOT…
❌ A service bureau.
❌ The ‘odd jobs’ team.
❌ The colouring-in department.
No. Marketing is a LEADERSHIP FUNCTION.
The team serves (ideal) buyers just like every other function in the business.
And we do this together.
12 Aug 2022
Most people see “brand” in a job title, and think
logos, swag, and website redesigns.
(All the stuff buyers don’t care about).
But brand is really about syncing efforts across the company to:
- Imprint on your audience
- Earn trust and familiarity
- Stay top of mind
Danny Asling retweeted
5 Aug 2022
.@markritson: 'New media platforms shouldn’t play by old media rules'
Data suggests creating assets specifically for each channel is more effective than repurposing them, so podcasts and streaming platforms shouldn’t look to radio and TV for their ads.
marketingweek.com/ritson-new…
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🌟 Adweek's annual Young Influential issue is here!🌟
This year's cohort features individuals under 40 who are advancing innovation, inclusion and creativity across media, marketing, tech and the creator economy.
Meet them all: adweek.it/3cWf5ld
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Danny Asling retweeted
29 Jul 2022
If you haven't yet, check out @ChiThukral's amazing @Adweek article about Instagram changes! We love you, Chi! #PopChat
adweek.com/social-marketing/…
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29 Jul 2022
✅ Obsess over your buyers.
❌ Not your competition.
7 books to start your obsession:
Obsessed (@emilyheyward)
Fanocracy (@dmscott)
Listen First/Sell Later (Poole)
Ignore Your Customers (@micahsolomon)
Buyer Personas (@buyerpersona)
Top of Mind (@johnhall)
More is More (Morgan)
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