News and updates from the office of @BCBSAssociation President and CEO, Kim Keck

Joined February 2022
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Follow along for updates from the office of @BCBSAssociation CEO, Kim Keck, as we passionately work to improve the #HealthOfAmerica and provide greater access to #HealthCare in our communities.
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The world is changing and generative #AI is already becoming a revolutionary force. Thank you @ericlarsen_news for having me on Lessons to C-Suite to discuss the interesting changes within our industry from generative AI to affordability and beyond bit.ly/3MciJq2

Check out @BCBSACEO’s @AdvisoryBd interview about AI and other topics and what it means for health care: bcbsa.co/601297Osp
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October is #BreastCancerAwarenessMonth. Let's honor survivors, remember those we've lost, and continue to educate people about the importance of early detection efforts like mammograms.
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Thank you @AdvisoryBd! I enjoyed the discussion.
Read @BCBSACEO's @AdvisoryBd interview about hot topics like generative AI, Medicare Advantage and industry consolidation and what that means for health care: bcbsa.co/60149LrLu
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In honor of #HispanicHeritageMonth, BCBS companies are celebrating the contributions of Hispanic individuals and organizations that advance a better, more equitable system of health care. Check out their stories and learn how these initiatives are making a difference.
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.@BlueCrossNC shared how its Strengthen NC program is leaning into Hispanic community partners, like El Centro's mobile health unit, to make healthcare more accessible and easier to navigate. bluecrossnc.com/blog/healthy…
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I am proud to share that @BCBSAssociation along w/@NMQF & 17 partner organizations announced the Data Equity Coalition to improve health outcomes through better, accurate, and representative data on race, ethnicity and language and sexual orientation and gender identification.
We’re excited to collaborate with @NMQF and work with 17 partner organizations to improve health outcomes and standardize race, ethnicity, language, sexual orientation, and gender identity data collection for the health of America. bcbsa.co/60199lCiJ
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This coalition is an important step toward improving the health of millions of Americans. Data standardization will allow our country to target solutions to improve outcomes & ultimately create a better system of health, where equitable care is an expectation, not an exception.
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What I’m reading this week 📖>> maternal mortality in the United States has increased over the last few years, but there are solutions to this issue. What do some of those solutions look like? Really great piece from @MaraGay and @nytimes bcbsa.co/601995ljB
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Cost should not be driven by location.
Should the same procedure cost more because it takes place in a different building? We don’t think so. BCBSA’s new report reveals a driver of high health care costs. Learn how location can determine what you pay: bcbsa.co/60139eeLt
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May we all take a moment to remember and honor the lives lost on this day 22 years ago. #NeverForget
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Huge news! This is a solid step forward as we work to solve the maternal health crisis.
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It is an issue that is getting a lot of traction on the Hill and it just makes sense to the average person. I was happy to chat with @ntepper90 from @modrnhealthcr about some of the #HealthCareAffordability solutions from @BCBSAssociation bcbsa.co/60139zqZh

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People shouldn’t be asked to pay more for a health care service just because it’s in a different place. That’s why we’re advocating for commonsense solutions.
“It's getting a ton of traction on the Hill, and we'll see where it lands.” Read more about our commonsense solutions to make health care more affordable in this @modrnhealthcr interview with our CEO: bcbsa.co/60109zExg
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Kim Keck, BCBSA CEO retweeted
It's becoming ever more dangerous to give birth in America, especially for Black women, older women and those living in rural areas, according to a pair of new reports from March of Dimes and Milken Institute. Read more in our #MorningBreifing: kffhealthnews.org/morning-br…
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“Access to maternal … care is evaporating in much of the country” creates a vivid image of #MaternalHealth in the U.S. and the rising difficulty for birthing parents to find care. By expanding access to doulas care partners, we can reverse this worrying trend. @MarchofDimes
‘It’s a crisis’: New data from @MarchofDimes shows that maternal health care is disappearing for millions right as births are expected to rise post-Roe, threatening to make the country's already dismal maternal mortality rate even worse. politico.com/news/2023/08/01… w/ @meganmesserly
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What I’m Reading This Week 📚: As a wealthy nation, America has the resources to address the systemic and social issues that contribute to our maternal health crisis. How can we make sure that our solutions are able to make an impact elsewhere? All moms deserve better.
"The risk factor is racism,” said @doccrearperry, an OB/GYN and founder of the National Birth Equity Collaborative. "When your pain is ignored, when your blood pressure is ignored, you die, and that happens across the Americas.” wapo.st/3XOVs1R
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The only way we create a better system of health for everyone, everywhere, is by working together with industry, employers and government to lower costs and improve #equity & access for all. Proud the Blues were at the @WhiteHouse today to be part of the solution.
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