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Berns Communications Group @bcgpr

We are a business communications firm providing public relations expertise to the retail, fashion and consumer industries. Follow us on Instagram @BCGPR

Joined December 2008
  • Tweets 1,423
  • Following 699
  • Followers 410
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With resale likely to grow in 2024, @archiveresale CEO Emily Gittins predicts that #resale programs go “multimodel” - taking a holistic approach that will boost brands’ rates of acquisition and profits. Check out more of Emily's insights in @Retail_Brew: bit.ly/48Ip9Gn

How resale will keep growing, but differently, in 2024

Look for resale products to be sold alongside new ones, more shoe and furniture brands to jump in, and resale marketplaces to help with the returns headache.

retailbrew.com
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With companies looking to expand digital payment options, @Contentsquare's latest survey revealed that a lack of convenient payment options were highlighted as one of the digital pet peeves for consumers. @cxdive: bit.ly/41JCYlq
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Berns Communications Group retweeted
Frenchfounders@Frenchfounders
3 Jan 2024
We announced that Jaryn Bloom, Group President of Retail @MichaelKors was our keynote speaker at the #RetailParty 🎉 She'll be joined by Stacy Berns, Founder and President Berns Communications Group. Alongside them : the talented Gen Z from The Z Suite! Get your tickets! #TRS24
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Bubble is starting the year with two new product launches at Ulta Beauty! Starting today, Bubble is launching its Moon Walk Gentle Exfoliating Serum and Water Slide Hydration Boosting Serum. 🫧 Learn more in @GCI_Magazine: bit.ly/47kby6Q #retailnews #GenZ
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With 2024 on the horizon, @sengineland identified the 6 key areas for #B2B marketing success including enhancing #CX. A study from @Contentsquare reveals that slow load times are the most significant frustration, impacting 18% of B2B visitor sessions.bit.ly/4a6ms2B

2024 B2B trends: 6 key areas for marketing success

Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.

searchengineland.com
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Throughout 2023, cute canines have been taking over the fashion world and @TrueReligion joining the trend with its latest line of dog accessories. Learn more about the new pet collection in @HYPEBEAST: bit.ly/46xUdHi #retailnews
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Congratulations to RADAR for being named one of the 6 big new things in #ecommerce and retail for 2023 by @FastCompany! RADAR is revolutionizing inventory management for retailers and store associates, enabling them to track products a whole new way. bit.ly/46uV9fD
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With porch piracy becoming a $20 billion annual problem 260 million packages stolen last holiday season, how do merchants and consumers prepare for the surge of packages expected this year? Extend CRO Rohan Shah shares more in his #byline for @FastCompany: bit.ly/49RphVh
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Report: More than half of online shoppers said they would choose to shop elsewhere if a website took too long to load, according to a survey conducted by @Contentsquare. Read more #ecommerce #insights in @cxdive: bit.ly/3QIP35m #retailnews #holidayspending
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Introducing Ciclos, Agua by Agua Bendita's new resale platform powered by @archiveresale, will be a pledge to mother nature, the root of the brand's inspiration by creating a more sustainable, circular fashion economy. @RTIH_RetailTech: bit.ly/3R3clEe
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#BNPL provider Afterpay has partnered with @ROKT to help deliver Afterpay’s ads business and provide #ecommerce shoppers with more relevant offers at checkout. Read more in @pymnts: bit.ly/3R35s67 #retailtech #retailnews
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To celebrate the opening of @CrateandBarrel’s new NYC flagship store, @obsessVR has created an immersive digital version that replicates the new storefront, a glimpse into the future of online shopping. Learn more in @LizSegran's latest for @FastCompany: bit.ly/3G3Sa30

Shopping Crate & Barrel's new virtual store feels like playing a video game

Browsing Crate & Barrel's new virtual store feels like playing a video game. Is this the future of online shopping?

fastcompany.com
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LUMINESS has tapped @cartdotcom to help the market-leading airbrush technology company accelerate growth, streamline operations and improve customer experience. Read more in @HappiMagazine: bit.ly/47f6wt5 #retailnews #retailtech
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This holiday season, @jcrew is partnering with @obsessVR to launch its #virtual experience that combines digital commerce, #AI and gaming to make holiday shopping a bit more entertaining. Learn more in @RTouchPoints: bit.ly/3ugTU6j #retailnews #retailtech

J.Crew Launches Virtual Holiday Store Experience Complete with Winter Sports - Retail TouchPoints

J.Crew has launched a virtual experience that combines digital commerce, AI and gaming to make holiday shopping a bit more entertaining.

retailtouchpoints.com
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Delta Galil Industries is building its intimates business by acquiring the Passionata brand from the Chantelle Group. Read more in @WWD: bit.ly/3FZbiz2 #retailnews
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On Friday, @lilyai_'s Purva Gupta Lily AI joined Romaine Bostick on “@Bloomberg Markets: The Close" to discuss the progress of #AI technology accuracy in the retail space. Check out the full segment here: bloom.bg/3FUJzzB #retailtech #retailnews

Watch Lily AI CEO on Uniting Merchants, Consumers Using AI - Bloomberg

Lily AI Co-founder and CEO, Purva Gupta, discusses the progress of AI technology accuracy in the retail space. She speaks with Romaine Bostick on “Bloomberg Markets: The Close.”

bloomberg.com
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Skincare is expected to drive beauty sales this holiday thanks to #GenAlpha. "We’ve seen a lot of kids and a lot of people are posting their holiday wish list [on @tiktok_us and we’re] getting tagged very often,” - Shai Eisenman, Bubble’s CEO. @CNBC: cnb.cx/3SxSf6g

Barbie who? Gen Alpha kids 'obsessed' with skin care could fuel holiday spending

Young children are adopting skin-care routines like never before and this holiday, they're set to drive beauty sales.

cnbc.com
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Want to know how @archiveresale is helping brands turn #resale into a lucrative business model? Clara Ludmir shares how the tech company is working with brands to build enjoyable #ecommerce experiences to make secondhand more exciting. @Forbes: bit.ly/3FPRxts
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With holiday shopping in full swing, @FirstInsight reports that #GenZ consumers are 44% more likely to increase their spending this holiday season when compared with millennials, Gen Xersand Baby Boomers. @IntelInsider: bit.ly/3skaCRI #retailnews #holidayspending

Exclusive—Gen Zs increase holiday spending despite broader pullback in discretionary categories

Gen Zs plan to splurge this holiday season: The cohort is more likely than any other generation to increase spending this year, according to new research provided exclusively to Insider Intelligence.

emarketer.com
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Read how EON is providing digital identities to their physical goods for companies like @Coach, Chloé and @MulberryEngland in the wake of enhanced regulation in the EU in @BoF: bit.ly/49vPAjN #retailnews #retailtech

Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means.

Brands are starting to adopt the tags in large numbers as they prepare to meet major new EU regulations coming down the pipeline. They’re using the opportunity to build in customer-facing features...

businessoffashion.com
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