Is: Head of Experiential AI @ Riot Games. Was: Creating joyfully @ liminal.gg

Joined February 2009
621 Photos and videos
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Vibecoding has gotten so good that it feels like magic, yet we still haven’t seen the true potential of AI-powered creative tools for the masses. I wrote about how the next wave will enable joyful creation for everyone. I call them AI Crayons. brendanmulligan.com/writing/…
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Summertime NYC is the greatest
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Awesome explainer. How to balance edge/cloud, public v private data, LoRA use, post-training in a harness; it’s got something for everyone!
I have been annoying a lot of people about how cool I think the Siri AI harness and architecture is recently, so while I work on the proper video/report, I made this quick messy screen recording explaining it! Hopefully it's of interest to some!
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Kind of like working in gaming
I talked to a founder today whose customers are all really nice people, because their initial market happens to be one that attracts such people. The founders themselves are nice for the same reason. They're enjoying starting a startup as much as any founders I've known.
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Brendan Mulligan retweeted
Jun 12
"make a meadow" Savi vs raw Claud Fable
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I'm back at Riot to help lead development of AI experiences. There's a lot of skepticism about AI's place in gaming, but I believe the future is in the hands of those willing to experiment.
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Riot's insane talent and focus on players is what brought me back and the first week has already been insanely energizing. I'm fired up!
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For those of you who hadn't heard the news of Liminal winding down, here is what I shared a few months ago about what went wrong, and why I'm as optimistic as ever about the future.
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I love this dude because I thought his water looked perfect when I saw it for the first time three months ago and he’s still out here making it better every day
Wake is looking better now. Added separate generators to bow and stern depth-based foam along ship edges. Good enough, ship it! 🚢 (pun intended)
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I’m as big of a believer as anyone in AI enabling new platforms (left Riot to start one!) but robot is right, no one benefits from low quality slop factories with juiced metrics. The teams that are thoughtfully building for retention will win in the end.
Ok, fine, let's see: More people are searching daily for "counter strike" than "play games online", the search volume for web games is tiny and you aren't even close to disrupting miniclip, poki, king There are dozens of platforms over decades old, some of them are heavily curated while others have game portfolios of hundreds of thousands of games If you go to the ones with visible metrics, you'll see games which are about 5-10 years old reach 100k ratings on the very large platforms Now let's see, going on your app, all games are indeed fast slop but somehow every game has thousands of comments and likes? If you actually open the replies it's full of arabic slop and mainly other creators spamming every other game to play theirs instead. So, why? Is it maybe that your daily organic traffic is, in fact, tiny and you are trying to keep the platform alive by running ads and dangling carrots over creators heads? You set the bar for payouts to 100k plays in 30 days So you're running probably a retarded amount of ads on meta to attract people to play the slop games Let's assume you get some amazing CPC on your campaigns of $0.05 of which every second user becomes a "significant play". That means the cost to monetize one creator artificially is at least $5-20 k, which you'll absolutely try to avoid and spread over multiple creators instead so you don't have to pay additional payouts on top of ads You can run massive UGC campaigns, SEO, whatever you want, but your CAC is ass, your CLTV is probably ass and you have to pump thousands into creators WITHOUT paying them just to onboard new creators all day These are just 5 minute estimates but your platform is toast and @sequoia probably knows or whoever in their team approved this coal was doing you a favor Oh and your X launch video was botted and paid to go viral, your platform got zero signal on the largest vibe coding gametech space, X You can't buy your way in to this, we are not that dumb
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Snagged a cheap disposable camera in Tokyo and shot through it in a day. Got some really great shots of @gtmulligan!
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Stumbled upon the most talented ceramicist while in Kyoto with @gtmulligan and @TimIsenman and I love the pieces I got
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Very thoughtful piece on the common failure points for AI DnD. Strongly agree that the future is not a smushing together of the two but innovation on the format that embraces constraints.
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This is some of the more interesting work I’ve seen from an incumbent games company. Pairing world models with deterministic systems has the potential to bring them out of the ‘walking simulator’ stage and into the next era. Much to be done but very exciting!
Switching from a scythe to a rifle to a flaming torch, and interacting with the environment. There's an uncanny intelligence deep insides these models, and we're researching how to make games with it!
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This is why I’ve historically passed on investing in edutainment startups. Making a game that kids will choose over Fortnite is already one miracle to perform, doing it while driving meaningful education outcomes is like trying to walk on water without feet.
Games are great and you can learn a lot from games. But, I write for the Argument, 'edutainment' is usually 'a mediocre game as a bribe for doing work', not a game which is fun on its merits and also builds skills: theargumentmag.com/p/homewor…
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May 18
TIL flock of sheep are fluid dynamics adjacent
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Went to a Hanshin Tigers baseball game in Japan with @gtmulligan and @TimIsenman and I’m now a fan for life. Best crowd, awesome fan chants, nonstop energy. Had so much fun!
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Twenty minutes after the game and the stands were still full. For a regular season game! Just insane levels of fandom.
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Threejs has crossed the chasm and is now attracting the layer of tooling that makes it a true platform. What an incredible rise in such a short period of time, and this is clearly just the beginning as these tools lead to the next set of growth loops.
Decided to start porting my mesh tools over to #threejs. Goal is to be able to generate a wide variety of Optimized props for Web games. What kind of Props do you need for your game? #indiedev #gamedev #Procedural
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League of Legends is the modern path to enlightenment. Like the zen master who stacks stones to build a mountain each day only for the wind to knock it down each night, our brotherhood ganks top only for our laner to feed; and yet day after day, we persist.
league of legends ranked is such a beautiful game unlike any others. you can load into a game and know the next 30 minutes of your life will be completely fucking wasted because your toplaner called TungTungMalzahur locked in Shaco top and there is nothing you can do about it
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On the plane to Japan and rewatching the original Star Wars. This movie is perfect, it cannot be improved upon. In 2000 years the robot aliens will gather to discuss the heroics of Luke and Han as we praise Achilles and Odysseus.
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