Columbia Business School's Center on Global Brand Leadership; producer of #BRITEconf on brands; marketing; innovation. March 27, 2020!
Joined February 2009
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84 Photos and videos
10 Apr 2023
Great discussion at #BRITEconf on the balance necessary for the #AI genie now out of the bottle to create more magic than mischief
10 Apr 2023
There is a need for regulations on whether algorithms are tested before being rolled out - @TechWithX #BRITEconf #AIpanel
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Brand Center | BRITE retweeted
10 Apr 2023
Retail industry still operates old ways e.g., with real estate and talent issues. It needs to be closer to the consumer unrelatedly to the firm’s structure. Creating a seamless experience it key ⁃ Emily Essner (Saks), Emilie Arel (Casper) #BRITEconf
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10 Apr 2023
It was delightful to watch @briancollins1 engage our #BRITEconf audience with drawing to show the power that mistakes can provide in coming up with new ideas
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4 Nov 2022
.@russelldubner shares the clear connection between the trust in a corporation and its financial success.
#Future #Marketing #Leadership #trust #brand #success
4 Nov 2022
Carloa Zepeda of @MoetHennessy reminding brands that sometimes people don't want to hear your story, they just want a simple purchase experience. #future #marketing #leadership #brand
4 Nov 2022
Vita Harris of @FCBglobal sharing the merger of #ad #tech #data and #experience in efforts like Whopper Detour and Michelob Ultra's Courtside virtual NBA campaigns. #futuremarketingleadership
4 Nov 2022
Delighted to be hosting our Future of Marketing Leadership conf with @AEFNYC! @rsinct and @scottfrog are share insights on #purpose and the @NorthwellHealth #RaiseHealth movement
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21 Jul 2022
Episode 10 of #BRITEideas (bit.ly/BRITEideasEp10) features @drubs (CMCO, The New York Times) talking about the changing world of #news media, how uncertainty has ignited the #subscription model for news, and the deep importance of an independent #freepress. Enjoy!
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21 Apr 2022
It's great to imitate the 'chatting in the lobby' experience at our virtual #BRITEconf. Thanks to @Kumospace_ for creating such a cool platform for us to do it!
h/t @brett1211 & @maxwellscomment!
20 Apr 2022
Virtual networking can be just as fun, meaningful , and valuable as in person. Thanks to @Kumospace_ @mattquint for hosting a wonderful networking break today at #BRITEconf
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21 Apr 2022
Thanks, @DebraGill! We love the engagement between our audience and speakers at #BRITEconf
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20 Apr 2022
.@Mkessome at #BRITEconf: I felt it was important for African entrepreneurs to develop a governance model on par with established companies in the West as it proved their seriousness | #Entrepreneurship #Africa
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20 Apr 2022
.@aliciatillman at #BRITEconf: People are running fast towards blockchain/crypto, but they don't always understand what they are running to, how it works and whether it solves a problem for your company | #blockchain #education
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20 Apr 2022
.@aliciatillman at #BRITEconf: You don't large $s to build a brand, you need to understand: 1) your market, 2) your offering within it, and 3) how to develop an authentic/accessible story that shares this | #branding #storytelling #purpose
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20 Apr 2022
.@ajlucio5 at #BRITEconf: We will need talent that thinks about fundamental human questions for companies to serve society and connect with consumers | #marketing #brandstrategy #purpose
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19 Apr 2022
Tomorrow (4/20) is our 14th #BRITEconf (bit.ly/BRITE22social) featuring a great line-up of speakers incl. @ajlucio5, @aliciatillman. @reneegosline, @radhatwin, & more... Join us for a day on #brand #innovation & #tech.
@Columbia_Biz
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24 Mar 2022
Our 2022 #BRITEconf (virtual again) is April 20! Register and join us for talks from @ajlucio5, @aliciatillman, @KeithGrossman, @radhatwin, & more... j.mp/BRITEconf
#brand #innovation #technology @columbia_biz
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24 Mar 2022
Great shot from our new #Manhattanville buildings of
@meetschmitt hosting @miguelquiroga '10 for his EMBA Managing Brands course!
@Columbia_Biz
16 Apr 2021
Thanks, @ChrisArmond_! We were so glad to be able to effectively bring a #BRITEconf experience in our current virtual event world.
16 Apr 2021
Today was confirmation that the past year was a test of my purpose and mastery. It’s manifestation time. Thank you @BrandCenter_CBS #BRITEconf - today was amazing!
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16 Apr 2021
Indeed, @kenpolotan! We look forward to posting @DrALauterbach's #BRITEconf talk on the @Columbia_Biz YouTube channel in the next week or so
16 Apr 2021
Congrats, Anastassia! BTW, great presentation on #briteconf this morning. Highly informative re the #decentralization of data enabled by #AI, founded on #blockchain. #leadership #disruption
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16 Apr 2021
Indeed, @HOPEfreedman. So glad to host you at #BRITEconf, even if we cant be in person
16 Apr 2021
Encouraging to hear @UltraRajesh talk about his @UltranautsInc team's initiatives to foster cognitively diverse workforce in different industries! Bravo!#autismspectrum #neurodiversity #allyship @BrandCenter_CBS #BRITEconf
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