Brazil Crushed Sustainable Sugarcane 30 Years BEFORE Bonsucro — Here’s Why Scale Beats Global Certification 1/12 Bonsucro, according to its website, "is the leading global sustainability platform and standard for sugarcane, a global force with the purpose of collectively accelerating the sustainable production and uses of sugarcane, focusing on climate action, human rights and value in the supply chain". But Brazil cracked sustainable sugarcane ethanol at MASSIVE national scale — 30 full years before Bonsucro even existed. While the world builds voluntary certifications, Brazil delivered real results. The untold Proálcool story vs. global reality. Thread #Biofuels #Sustainability #Bonsucro

11/12 Today Brazil leads low-carbon ethanol & bioenergy. Bonsucro adds real niche value and convenes players — but true industry transformation needs ambition at scale. National drive or patchwork certification? Which wins?