Media data beyond automation: We help PR pros drive winning communications strategies through strategic data insights. #MediaMonitoring
Joined December 2008
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Photos and videos
4 Jun 2024
Boy Scouts Rebrand, Commencement Speech Controversy and the PGA in the News: May #PR Roundup bit.ly/4c6CFoI
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4 Jun 2024
Mental Health & PR: Building a Supportive (and Profitable Workplace) by Craig Nolden @BurrellesUS buff.ly/3X4GdUh
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3 Jun 2024
Consumers’ Media Usage Expected to Pick Up Again After Lull Last Year (via @MarketingCharts) marketingcharts.com/industri…
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Burrelles retweeted
2 Jun 2024
.@APStylebook updates entries on criminal justice, prefixes, and flips to Merriam-Webster, via @poynter: apne.ws/xW4ScGd
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31 May 2024
#Authenticity is the glue that binds relationships, builds trust and shapes public perception. It has become the cornerstone of successful #comms [and #PR] strategies. burrelles.com/building-trust…
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30 May 2024
The #travel sector is gearing up for another booming season, says @JessZafarris (@RaganComms)
Consumers’ priorities and preferences have shifted, so hospitality and travel organizations have had to ensure [they] live up to those expectations... #comms #PR ragan.com/5-travel-trends-co…
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Burrelles retweeted
30 May 2024
NEW! @APstylebook includes a new criminal justice chapter. Plus, the full changeover to @MerriamWebster as the Stylebook’s official dictionary also officially took effect yesterday. #PRwriting #PRpros
editorandpublisher.com/stori…
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30 May 2024
#TravelPR: The public relations professional's role in the #TravelAndHospitality industry is critical to the overall success of the brand’s business.
#PRtips for navigating the #travel landscape: 2024 trends and transformations bit.ly/3wYhcPE
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30 May 2024
The way we #travel now: A survey of travelers reveals disparate desires, generational divides, and a newly emerging set of traveler archetypes.
#PRtips #TravelMarketing mckinsey.com/industries/trav…
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30 May 2024
When @WPP chief executive @ReadMark was targeted by deepfake scammers this month, it was a stark reminder of the potential dangers of AI.
Should marketers take Mark Read’s deepfake as a wake-up call? via @PRWeekUS prweek.com/article/1874683/m…
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Burrelles retweeted
29 May 2024
New research finds 60% of #PR pros have struggled with mental wellbeing in the last year: ow.ly/x2eN50RUI9W via @BurrellesUS #mentalhealth
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29 May 2024
#MentalHealthMonth poignantly reminds us of the importance of prioritizing mental well-being in both personal and professional realms.
However, true progress requires sustained commitment, genuine empathy, and strategic action year-round. #PRtips bit.ly/3V9auQs
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29 May 2024
What I learned from writing a book about #MentalHealth for #journalists — "at a time when the levels of stress and pressure faced by many of our colleagues need to be taken far more seriously than they have..."
By @HannahStorm6 @HeadlinesNet via @Poynter. poynter.org/business-work/20…
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29 May 2024
#HealthcareComms Marketing and PR Storytelling
#PRtips: from the anatomy of a compelling story, identifying the right story and finding your voice to choosing the right storytelling medium.
bit.ly/3wTqxbO
ALT Illustration of a woman using a laptop in front of a medical chart.
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29 May 2024
#HealthcareComms is leading the #PR profession.
🗨 Women’s health has been top of mind at @PRWeek for some time now and it’s an area where smart PR and communication is helping facilitate significant and long overdue change. ~@Steve_J_Barrett. prweek.com/article/1874103/h…
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Burrelles retweeted
29 May 2024
The @NYTimes Trust Team: Providing greater transparency to increase trust in news
“A lot of our work is done with an eye toward not just our own news reporting but the news industry in general...” editorandpublisher.com/stori…
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28 May 2024
#Healthcare storytelling is a powerful tool for building trust, fostering emotional connections, and creating a positive patient experience.
By embracing authentic narratives and best practices, healthcare #comms pros can leverage this power.
burrelles.com/the-power-of-s…
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28 May 2024
💬 with misinformation around healthcare (particularly in our post-COVID landscape) running rampant, trust in providers is constantly under fire
Communicators are critical to rebuilding trust in healthcare. Here’s why. @BySeanDevlin via @RaganComms. ragan.com/edelman-trust-baro…
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28 May 2024
Why Holding Attention Isn’t a Worthwhile #Content Strategy Anymore
Put simply: #Trust in companies, media, and government erodes as leaders value attention over trust. Ignore this decline of trust at your peril, says @CMIcontent's Robert Rose. contentmarketinginstitute.co…
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