How do you keep good people when everyone works from home?” @JurisDigital CEO @CaseyMeraz tells what worked (and what did not) for his fully remote company, a new @IncMagazine Best Workplace. #lawfirm #retention #remotework attorneyatwork.com/law-firm-…

Most PI firms ask for referrals. The firms that scale referrals make partners feel safe. Monthly case updates. Clear status. Fast communication. No black hole after the case is sent. Referral marketing is not golf lunches. It is trust operations.

I made the biggest change of my life today. I stopped sitting on all of those domains I have bought over the years and had Claude build websites for all of them, host them and connect the DNS. This is life changing Not for any practical reasons. But my mind is more clear now

Gemini is generally bad a lot

Running a Claude Code build sprint in Cork, Ireland on June 5th. One day. 8 people. You bring a real business problem, you leave with a working asset and a reusable workflow. €950 → tusai.ie/claude-code-build-s…

🚨Breaking news from @Microsoft and Bing Webmaster Tools 🚀 Krishna Madhavan has just announced at #SEOWeek by @iPullRank @iPullRankAgency 4 new features that could be a game changer: • Intent - primary user goal • Topic - semantic topic label • Citation share - share of total citations for a grounding query • GEO-focused recommendations All powered by queries registered within the platform, adding a whole new layer of visibility into how users search and interact. A fantastic keynote to kick off SEOWeek 👏

Very informative slide via Google's Danny Sullivan explaining the difference between "Commodity" vs "Non-Commodity" content Google prefers the later IMO, lots of evidence this is spot-on, not where Google is going in the future, but where it already is now via @ChouinardJC

Talked to an AI bot today when I had to call a plumber. I actually hated it

The amount of spam I have seen from attorney-rankings dot com on reddit and contact forms is astounding. It's like they found out they could automate with AI and just keep sending bots out.

ORD wait times for TSA are long today but only took about 20 mins

Want to know one of the most underrated growth strategies in legal marketing? Open a satellite office. Not a full office with its own attorneys just yet. Not a big lease. Just a real address in a new market with a Google Business Profile staffed by an exceptional team member. Here’s why it works: Local search is proximity-based. When someone searches “probate attorney near me,” Google serves results close to the searcher. But that’s also the case if they just typed “probate attorney” If you don’t have a presence in that market, you don’t exist. One firm I know went from 2 locations to 5. Each new staffed office started generating local and map pack leads within months. The cost of the address was a fraction of what they were spending on PPC to reach those same people. The catch: Google cracked down on coworking spaces like Regus long ago. You need a real address. But in most markets, that’s not hard to find. More offices = more map pack visibility = more leads at a lower cost per acquisition than paid ads. Simple math that most firms overlook. How many offices does your firm have? Have you considered expanding? #LawFirmGrowth #LocalSEO #LegalMarketing

Today we released the March 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…

Most law firms have no idea how search actually works in 2026. Not because they're not smart. Because no one has ever walked them through it honestly. Here's what the landscape actually looks like when someone searches "personal injury lawyer" in a competitive market right now: At the very top: Local Service Ads. You pay per lead, not per click. Google only shows you if your reviews are strong and your profile is active. Most firms ignore this entirely. Below that: Pay Per Click ads. You're bidding against firms spending $30,000 to $60,000 a month. If you're not in this, you're invisible above the fold. Then: The map pack. Three firms. That's it. Getting into those three spots is the single highest-leverage organic move a firm can make, and it takes consistent effort over 12 or more months to crack in a real market. Then: Organic results. Which are being pushed further and further down the page by everything above them. And now, increasingly: AI answers. ChatGPT, Gemini, Perplexity. People aren't just Googling anymore. They're asking AI to rank and compare lawyers in their area. If your content doesn't answer real questions with real depth, you don't exist in these results. This is the full picture. And most firms are only playing in one or two of these channels. The firms winning right now are showing up in all of them. That doesn't happen overnight. It takes a real strategy, a real website, real content, and real time. But the firms that start building this today are the ones that will own their market in two to three years. The ones waiting are just making it harder for themselves.

I spent more time trying to get Veo to generate the product video I wanted than it would have taken to order the product on Amazon, wait for 2-day shipping, unbox it, set up a ring light, film it myself, edit it in iMovie, and upload it to YouTube with a clickbait thumbnail. The future is here and it’s incredibly inefficient. #AI #Veo #GoogleVeo #AIVideo #TheFutureIsNow #AIProblems #MarketingLife