Your reps are saying, loud and clear, with their own pocketbooks, that giving them ChatGPT or Gemini licenses with little direction isn't enough.
That they need dedicated AI tools for GTM.
That internal GPTs don't cut it because they are woefully incomplete, disorganized, and not maintained.
That "account research" can't just be a glorified Google search (which is what your internal GPT likely is.)
That the data chaos and disorganization of the Geminis, Claudes, & ChatGPTs of the world make true account planning impossible.
That all of this requires them to spend 100s of dollars of their hard-earned money personally in order to get ahead.
These are your A reps because they will invest in themselves. Listen to them.
And get your team what they need to become an entire team of A reps.