Matthew Ball's comments on the role of ads on Xbox have generated a ton of discussion, but why is this even being considered right now? Is it just GREED?
DETAILS:
windowscentral.com/gaming/xb…
With consumer confidence at its lowest level since the pandemic, even active users are increasingly becoming *unmonetizable* as free-to-play games become more affordable alternatives to premium offerings.
When you're selling your hardware at a loss ... that's potentially unsustainable.