🎮🌍 𝘊𝘏𝘖𝘐𝘊𝘌 𝘢𝘵 𝘓𝘦𝘷𝘦𝘭 𝘜𝘱 𝘎𝘢𝘮𝘪𝘯𝘨 𝘍𝘦𝘴𝘵𝘪𝘷𝘢𝘭 2026! On 23–24 𝘔𝘢𝘺 2026, CHOICE joined the Level Up Gaming Festival in Salzburg, Austria, where visitors had the opportunity to test 𝐇𝐨𝐭𝐬𝐩𝐨𝐭 𝐄𝐚𝐫𝐭𝐡 and explore climate-related challenges through gameplay. Presented by our hashtag#ClimateChoice expert Jan Steinhauser (International Institute for Applied Systems Analysis (IIASA)), the interactive demo booth introduced festival-goers to a unique gaming experience that combines action gameplay, climate simulation, and decision-making elements. The festival activities also included a Twitch livestream hosted by Raunigel, helping showcase 𝐇𝐨𝐭𝐬𝐩𝐨𝐭 𝐄𝐚𝐫𝐭𝐡 beyond the exhibition floor and reach additional online audiences. By participating in events such as Level Up, 𝐂𝐇𝐎𝐈𝐂𝐄 continues to explore creative and participatory ways of making climate-related topics more accessible and engaging for wider audiences. 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐬𝐭𝐨𝐫𝐲: climatechoice.eu/2026/06/09/… ⚡𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐝𝐞𝐦𝐨 𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞: store.steampowered.com/app/3… hashtag#ClimateChoice hashtag#Choice4Climate hashtag#HotspotEarth hashtag#ClimateAction hashtag#ClimateMitigation hashtag#GamingForGood hashtag#SeriousGames hashtag#ClimateCommunication hashtag#Sustainability hashtag#HorizonEurope

🌱 𝐖𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞𝐬 𝐦𝐨𝐫𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐨𝐨𝐝 𝐚𝐧𝐝 𝐟𝐚𝐫𝐦𝐢𝐧𝐠 𝐜𝐡𝐨𝐢𝐜𝐞𝐬? On 12 May 2026, the ATHENA Research Center team joined GR-I-CE 2026 in Athens to present CHOICE research on “Sustainability Consumer and Farming Practices: A Multi-Country Analysis Using Discrete Choice Experiments.” 👥 Authored by Professor Dr. Phoebe Koundouri, 𝐊𝐨𝐧𝐬𝐭𝐚𝐧𝐭𝐢𝐧𝐨𝐬 𝐂𝐡𝐫𝐢𝐬𝐭𝐨𝐩𝐨𝐮𝐥𝐨𝐬, 𝐓𝐡𝐞𝐨𝐝𝐨𝐫𝐨𝐬 𝐃𝐚𝐠𝐥𝐢𝐬 and 𝐂𝐨𝐧𝐫𝐚𝐝 𝐌𝐢𝐜𝐡𝐞𝐥 𝐅𝐞𝐥𝐢𝐱 𝐋𝐚𝐧𝐝𝐢𝐬, the presentation explored how people and producers make trade-offs between price, nutrition, environmental impact, water use and economic incentives. 🌍 Across CHOICE case studies in 𝘎𝘳𝘦𝘦𝘤𝘦, 𝘈𝘶𝘴𝘵𝘳𝘪𝘢, 𝘚𝘰𝘶𝘵𝘩 𝘈𝘧𝘳𝘪𝘤𝘢, 𝘈𝘯𝘥𝘢𝘭𝘶𝘴𝘪𝘢 and 𝘊𝘰𝘭𝘰𝘮𝘣𝘪𝘢, the research looked at environmental labels in supermarket baskets, suboptimal produce to reduce food waste, climate-resilient olive farming and more sustainable coffee production. 🌿 By turning behavioural insights into evidence, this work supports 𝐂𝐇𝐎𝐈𝐂𝐄’𝐬 mission to build more practical pathways for sustainable food systems and climate-resilient agriculture. 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐚𝐧𝐝 𝐚𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: climatechoice.eu/2026/05/25/… #ClimateChoice #Choice4Climate #GRICE2026 #SustainableFoodSystems #SustainableAgriculture #CircularEconomy #ClimateAction #HorizonEurope

⚡🐄 𝐂𝐥𝐞𝐚𝐧 𝐞𝐧𝐞𝐫𝐠𝐲 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐥𝐢𝐯𝐞𝐬𝐭𝐨𝐜𝐤 𝐟𝐚𝐫𝐦𝐢𝐧𝐠 🌍 Following our sneak peek, we are excited to announce the launch of 𝐂𝐇𝐎𝐈𝐂𝐄’𝐬 𝟔𝐭𝐡 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐢𝐧 𝐒𝐩𝐚𝐢𝐧, led by @coopsagroand, showcasing how clean energy and technological innovation can help build more 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞, 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭, and 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 dairy farms. 🎥 This new campaign video features livestock farmer 𝐉𝐨𝐬é 𝐌𝐚𝐧𝐮𝐞𝐥 𝐌𝐢𝐬𝐚𝐬 and two 𝐂𝐎𝐕𝐀𝐏 technicians, who explain how solar energy, battery storage, and automation can: 🟢 Achieve energy self-sufficiency 🟢 Reduce energy and fuel costs 🟢 Improve production efficiency through robotics 🟢 Enhance animal welfare 🟢 Improve livestock farmers’ and workers’ quality of life 🟢 Reduce the environmental footprint of livestock farming ✨ 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘭𝘪𝘷𝘦𝘴𝘵𝘰𝘤𝘬 𝘧𝘢𝘳𝘮𝘪𝘯𝘨 𝘪𝘴 𝘦𝘯𝘦𝘳𝘨𝘺-𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵, 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦. 🎥 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐯𝐢𝐝𝐞𝐨: youtube.com/watch?v=TRuXv8dp… 📢 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧: agroalimentarias-andalucia.c… 📌 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐢𝐥𝐨𝐭 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬: climatechoice.eu/pilot-campa… #ClimateChoice #Choice4Climate #CleanEnergy #LivestockFarming #DairyFarming #RenewableEnergy #SolarEnergy #EnergyTransition #AnimalWelfare #SustainableAgriculture #Andalusia #FoodSystemsTransformation #HorizonEurope

☕ 𝐅𝐫𝐨𝐦 𝐜𝐨𝐟𝐟𝐞𝐞 𝐰𝐚𝐬𝐭𝐞 𝐭𝐨 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐩𝐥𝐚𝐧𝐭𝐬 🌱 💧 Coffee honey water from coffee processing can create environmental pressure if left untreated — but with the right treatment, it can be transformed into biofertilizer. 🌱 Once treated, this resource may support stronger nursery plants, contributing to improvements in: 🌿 𝒑𝒍𝒂𝒏𝒕 𝒉𝒆𝒊𝒈𝒉𝒕 🍃 𝒍𝒆𝒂𝒇 𝒂𝒓𝒆𝒂 🌱 𝒔𝒕𝒆𝒎 𝒅𝒊𝒂𝒎𝒆𝒕𝒆𝒓 Created by LIBRA AI Technologies for the 𝐂𝐇𝐎𝐈𝐂𝐄 𝐩𝐢𝐥𝐨𝐭 𝐢𝐧 𝐂𝐨𝐥𝐨𝐦𝐛𝐢𝐚, together with 𝐓𝐄𝐂𝐍𝐈𝐂𝐀𝐅É and SUPRACAFÉ, supporting women coffee producers in exploring more circular, sustainable and climate-conscious farming practices. 🔗 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐂𝐇𝐎𝐈𝐂𝐄 𝐂𝐨𝐥𝐨𝐦𝐛𝐢𝐚𝐧 𝐩𝐢𝐥𝐨𝐭: climatechoice.eu/pilot-campa… 📚 Sources: Zuluaga & Zambrano, 1993 | TECNICAFÉ, 2022 | Ferras Negrin et al., 2023 #ClimateChoice #Choice4Climate #ColombiaPilot #SustainableCoffee #CircularEconomy #Biofertilizer

🌱 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐜𝐨𝐟𝐟𝐞𝐞 𝐰𝐚𝐬𝐭𝐞 𝐜𝐨𝐮𝐥𝐝 𝐟𝐞𝐞𝐝 𝐭𝐡𝐞 𝐬𝐨𝐢𝐥? ☕ Coffee pulp is more than a by-product. When turned into compost, it can help farmers reduce synthetic fertilizer use while keeping coffee yields strong. 🌿 𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 1,600 𝐤𝐠 𝐨𝐟 𝐜𝐨𝐟𝐟𝐞𝐞 𝐩𝐮𝐥𝐩 𝐜𝐨𝐦𝐩𝐨𝐬𝐭 𝐩𝐞𝐫 𝐡𝐞𝐜𝐭𝐚𝐫𝐞 𝐝𝐨? 🧪 𝘊𝘶𝘵 𝘴𝘺𝘯𝘵𝘩𝘦𝘵𝘪𝘤 𝘧𝘦𝘳𝘵𝘪𝘭𝘪𝘻𝘦𝘳 𝘶𝘴𝘦 𝘣𝘺 25% 🌱 𝘚𝘶𝘱𝘱𝘰𝘳𝘵 𝘩𝘦𝘢𝘭𝘵𝘩𝘺 𝘤𝘰𝘧𝘧𝘦𝘦 𝘺𝘪𝘦𝘭𝘥𝘴 🚗 𝘈𝘷𝘰𝘪𝘥 𝘦𝘮𝘪𝘴𝘴𝘪𝘰𝘯𝘴 𝘦𝘲𝘶𝘢𝘭 𝘵𝘰 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘗𝘰𝘱𝘢𝘺á𝘯, 𝘊𝘰𝘭𝘰𝘮𝘣𝘪𝘢 𝘵𝘰 𝘓𝘪𝘮𝘢, 𝘗𝘦𝘳𝘶 𝘦𝘢𝘤𝘩 𝘺𝘦𝘢𝘳, 𝘱𝘦𝘳 𝘩𝘦𝘤𝘵𝘢𝘳𝘦 This data story was developed by LIBRA AI Technologies to support the 𝐂𝐇𝐎𝐈𝐂𝐄 𝐏𝐢𝐥𝐨𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐢𝐧 𝐂𝐨𝐥𝐨𝐦𝐛𝐢𝐚 and its work toward more sustainable coffee production. 🔎 Discover more about the CHOICE Colombian Pilot and its work toward sustainable coffee production: climatechoice.eu/pilot-campa… 📚 Sources: Salazar & Sadeghian, 2023 | Villar-Herrera et al., 2025 | Montilla-Perez et al., 2008 | Rodriguez & Zambrano, 2010 | Figueroa-Varela & Duque-Dussa, 2025 | Solidaridad, 2023 | San Martín Ruiz et al., 2021 | UPME, 2023 #ClimateChoice #Choice4Climate #ColombiaPilot #SustainableCoffee #CircularEconomy #CoffeePulp #Compost #SustainableAgriculture #FoodSystemsTransformation #ClimateAction

☕💧 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐜𝐨𝐟𝐟𝐞𝐞 𝐜𝐨𝐮𝐥𝐝 𝐮𝐬𝐞 𝐰𝐚𝐲 𝐥𝐞𝐬𝐬 𝐰𝐚𝐭𝐞𝐫? Traditional coffee processing can use 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 5𝐋 𝐨𝐟 𝐰𝐚𝐭𝐞𝐫 𝐩𝐞𝐫 𝐤𝐠 𝐨𝐟 𝐝𝐫𝐲 𝐩𝐚𝐫𝐜𝐡𝐦𝐞𝐧𝐭 𝐜𝐨𝐟𝐟𝐞𝐞. With improved fermentation and washing, this can drop to around 3.5L — reducing water use by up to 30%, without affecting quality. 💡 𝑨 𝒔𝒊𝒎𝒑𝒍𝒆 𝒄𝒉𝒂𝒏𝒈𝒆 𝒐𝒏 𝒕𝒉𝒆 𝒇𝒂𝒓𝒎 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 𝒔𝒂𝒗𝒆 𝒘𝒂𝒕𝒆𝒓 𝒂𝒏𝒅 𝒔𝒖𝒑𝒑𝒐𝒓𝒕 𝒎𝒐𝒓𝒆 𝒔𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒍𝒆 𝒄𝒐𝒇𝒇𝒆𝒆 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒐𝒏. This data story is created by LIBRA AI Technologies to support the 𝐂𝐇𝐎𝐈𝐂𝐄 𝐩𝐢𝐥𝐨𝐭 𝐢𝐧 𝐂𝐨𝐥𝐨𝐦𝐛𝐢𝐚, where women coffee producers from 𝐀𝐌𝐔𝐂𝐂, together with 𝐓𝐄𝐂𝐍𝐢𝐂𝐀𝐅É and SUPRACAFÉ, are exploring practical ways to reduce water use, protect local resources, and build more climate-conscious farming practices. 📚 Sources: Rodríguez Valencia et al., 2016 | International Coffee Organization (2019) | TECNICAFÉ, 2024 👉 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐂𝐇𝐎𝐈𝐂𝐄 𝐂𝐨𝐥𝐨𝐦𝐛𝐢𝐚𝐧 𝐩𝐢𝐥𝐨𝐭: climatechoice.eu/pilot-campa… #ClimateChoice #Choice4Climate #ColombiaPilot #SustainableCoffee #WaterEfficiency #SustainableAgriculture #ClimateAction #CoffeeProduction

🎥 𝐀 𝐧𝐞𝐰 𝐬𝐧𝐞𝐚𝐤 𝐩𝐞𝐞𝐤 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐂𝐇𝐎𝐈𝐂𝐄 𝐒𝐩𝐚𝐧𝐢𝐬𝐡 𝐏𝐢𝐥𝐨𝐭! 🇪🇸 We're wrapping up the final CHOICE livestock campaign in Spain, and @coopsagroand together with 𝐂𝐎𝐕𝐀𝐏 are bringing it to life! 🐄 The upcoming video will feature the story of the farm — how it began, how its facilities have been modernised over time, and how these changes, together with the increase in the number of cows, have supported the farm’s efforts to become more efficient and sustainable. ⚡ Technicians from COVAP's livestock production and technical advisory departments will also explain the benefits that 𝐬𝐨𝐥𝐚𝐫 𝐩𝐚𝐧𝐞𝐥𝐬 bring to the farmer, as well as the advantage of storing excess energy in 𝐛𝐚𝐭𝐭𝐞𝐫𝐢𝐞𝐬 so it can be used when needed. 🤖 The video will also highlight technologies such as 𝐦𝐢𝐥𝐤𝐢𝐧𝐠 𝐫𝐨𝐛𝐨𝐭𝐬 and robots that bring feed to the animals. 🎥 Stay tuned — video coming soon. 👉 Learn more about the CHOICE ongoing pilot activities in Spain at: climatechoice.eu/pilot-campa… #ClimateChoice #Choice4Climate #CHOICEinSpain #SustainableLivestock #SustainableAgriculture #CleanEnergy #LivestockFarming #Andalusia #HorizonEurope

🎮 𝑾𝒉𝒂𝒕 𝒊𝒇 𝒄𝒍𝒊𝒎𝒂𝒕𝒆 𝒔𝒄𝒊𝒆𝒏𝒄𝒆 𝒄𝒐𝒖𝒍𝒅 𝒃𝒆 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆𝒅 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒑𝒍𝒂𝒚? On 6 May 2026, our climate expert and game developer Jan Steinhauser from the International Institute for Applied Systems Analysis (IIASA) presented 𝘏𝘰𝘵𝘴𝘱𝘰𝘵 𝘌𝘢𝘳𝘵𝘩: 𝘢 𝘤𝘭𝘪𝘮𝘢𝘵𝘦 𝘢𝘤𝘵𝘪𝘰𝘯 𝘨𝘢𝘮𝘦 at the 𝐄𝐆𝐔 𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐀𝐬𝐬𝐞𝐦𝐛𝐥𝐲 2026 in 𝐕𝐢𝐞𝐧𝐧𝐚, 𝐀𝐮𝐬𝐭𝐫𝐢𝐚. 🌍 During his presentation, Jan showed how 𝐇𝐨𝐭𝐬𝐩𝐨𝐭 𝐄𝐚𝐫𝐭𝐡 invites players to lead a growing climate movement, face climate-driven hazards such as droughts and floods, collect momentum, recruit activists, and make choices that influence temperature rise, resilience, and society’s ability to respond. 🌿 For 𝐂𝐇𝐎𝐈𝐂𝐄, this strongly reflects our mission: making climate mitigation pathways more accessible, inclusive, and connected to real-world behaviour across food, agriculture, and land-use systems. ✨ 𝑳𝒆𝒕’𝒔 𝒑𝒖𝒕 𝒕𝒉𝒆 𝑨𝒄𝒕𝒊𝒐𝒏 𝒃𝒂𝒄𝒌 𝒊𝒏𝒕𝒐 𝑪𝒍𝒊𝒎𝒂𝒕𝒆 𝑨𝒄𝒕𝒊𝒐𝒏. 📖 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐬𝐭𝐨𝐫𝐲: climatechoice.eu/2026/05/14/… 🚀 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐝𝐞𝐦𝐨 𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞: store.steampowered.com/app/3… #ClimateChoice #Choice4Climate #HotspotEarth #EGU26 #ClimateAction #ClimateScience #ScienceCommunication #SeriousGames #BehaviourChange #IntegratedAssessmentModels #Sustainability #HorizonEurope

📚 𝑪𝒂𝒏 𝒆𝒏𝒗𝒊𝒓𝒐𝒏𝒎𝒆𝒏𝒕𝒂𝒍 𝒆𝒅𝒖𝒄𝒂𝒕𝒊𝒐𝒏 𝒉𝒆𝒍𝒑 𝒑𝒆𝒐𝒑𝒍𝒆 𝒓𝒆𝒕𝒉𝒊𝒏𝒌 𝒆𝒗𝒆𝒓𝒚𝒅𝒂𝒚 𝒇𝒐𝒐𝒅 𝒄𝒉𝒐𝒊𝒄𝒆𝒔? 🌱 On April 30, 2026, the CHOICE project hosted an experiential workshop at the 1st Second Chance School of Larissa, Greece, bringing together university students and adult learners. Through interactive activities and discussions, participants explored the connections between 𝐟𝐨𝐨𝐝 𝐜𝐡𝐨𝐢𝐜𝐞𝐬, 𝐟𝐨𝐨𝐝 𝐰𝐚𝐬𝐭𝐞, 𝐜𝐥𝐢𝐦𝐚𝐭𝐞 𝐜𝐡𝐚𝐧𝐠𝐞, 𝐡𝐞𝐚𝐥𝐭𝐡, and 𝐞𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐥𝐢𝐟𝐞. ✨ Led by 𝐂𝐇𝐎𝐈𝐂𝐄 Ambassador Dr. Ilias Karachalios, the workshop included interactive activities and group discussions that encouraged participants to reflect on sustainable food choices, food waste, and the social and environmental dimensions of everyday decision-making. 💡 Participants explored how 𝐡𝐚𝐛𝐢𝐭𝐬, 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐬𝐨𝐜𝐢𝐚𝐥 𝐧𝐨𝐫𝐦𝐬, 𝐚𝐧𝐝 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭𝐬 shape the way we eat and how 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 can support 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 and 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫𝐚𝐥 𝐜𝐡𝐚𝐧𝐠𝐞 around 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐨𝐨𝐝 𝐬𝐲𝐬𝐭𝐞𝐦𝐬. 📖 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩: climatechoice.eu/2026/05/12/… 👉 Ε𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐂𝐇𝐎𝐈𝐂𝐄 𝐆𝐫𝐞𝐞𝐤 𝐩𝐢𝐥𝐨𝐭 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬: climatechoice.eu/pilot-campa… #ClimateChoice #Choice4Climate #ClimateAction #EnvironmentalEducation #SustainableFood #FoodWaste #BehaviourChange #FoodSystems #Sustainability #HorizonEurope

🌍 𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐟𝐨𝐨𝐝 𝐢𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥. 𝐈𝐭’𝐬 𝐥𝐨𝐜𝐚𝐥, 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝, 𝐚𝐧𝐝 𝐡𝐮𝐦𝐚𝐧. In our latest 𝐂𝐇𝐎𝐈𝐂𝐄 𝐀𝐦𝐛𝐚𝐬𝐬𝐚𝐝𝐨𝐫 𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐒𝐞𝐫𝐢𝐞𝐬, Andrea Ćeran, founder of 𝐑𝐮𝐫𝐛𝐢𝐚, explains how 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 can help 𝘳𝘦𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘤𝘪𝘵𝘪𝘻𝘦𝘯𝘴 𝘸𝘪𝘵𝘩 𝘴𝘮𝘢𝘭𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘦𝘳𝘴, 𝘳𝘶𝘳𝘢𝘭 𝘱𝘭𝘢𝘤𝘦𝘴, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘣𝘦𝘩𝘪𝘯𝘥 𝘰𝘶𝘳 𝘧𝘰𝘰𝘥. 💡𝑻𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒄𝒂𝒏 𝒎𝒂𝒌𝒆 𝒍𝒐𝒄𝒂𝒍 𝒇𝒐𝒐𝒅 𝒆𝒂𝒔𝒊𝒆𝒓 𝒕𝒐 𝒇𝒊𝒏𝒅. But more importantly, it can help us rebuild the relationship between people, producers, and the communities shaping more sustainable food systems. 🌱This is also at the heart of 𝐂𝐇𝐎𝐈𝐂𝐄: make 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘧𝘰𝘰𝘥 𝘤𝘩𝘰𝘪𝘤𝘦𝘴 easier to understand, easier to access, and more meaningful in everyday life. 📖 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰: climatechoice.eu/2026/05/12/… 🔔 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐂𝐇𝐎𝐈𝐂𝐄 𝐀𝐦𝐛𝐚𝐬𝐬𝐚𝐝𝐨𝐫 𝐬𝐞𝐫𝐢𝐞𝐬. #ClimateChoice #Choice4Climate #SustainableFoodSystems #DigitalInnovation #LocalProducers #UrbanRuralConnections #ClimateAction #HorizonEurope

🛒 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐠𝐫𝐨𝐜𝐞𝐫𝐲 𝐛𝐚𝐬𝐤𝐞𝐭 𝐜𝐨𝐮𝐥𝐝 𝐡𝐞𝐥𝐩 𝐟𝐢𝐠𝐡𝐭 𝐜𝐥𝐢𝐦𝐚𝐭𝐞 𝐜𝐡𝐚𝐧𝐠𝐞? 🌍 In this video, our CHOICE Ambassador, Dr. Ilias Karachalios, shares how the CHOICE Greek pilot and e-Fresh.gr are helping consumers make more sustainable food choices by revealing the carbon footprint behind everyday products. 🌱 💡 “𝘓𝘦𝘵 𝘶𝘴 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘵𝘩𝘢𝘵 𝘦𝘷𝘦𝘳𝘺 𝘤𝘩𝘰𝘪𝘤𝘦 𝘮𝘢𝘵𝘵𝘦𝘳𝘴.” 👉 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐂𝐇𝐎𝐈𝐂𝐄 𝐆𝐫𝐞𝐞𝐤 𝐩𝐢𝐥𝐨𝐭: climatechoice.eu/pilot-campa… #ClimateChoice #Choice4Climate #CHOICEAmbassador #ClimateAction #SustainableFood #CarbonFootprint #Sustainability #GreenChoices #HorizonEurope #eFresh

🌿 𝐎𝐥𝐢𝐯𝐞 𝐠𝐫𝐨𝐯𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐟𝐮𝐭𝐮𝐫𝐞: 𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐥𝐢𝐯𝐢𝐧𝐠 𝐬𝐨𝐢𝐥 𝐢𝐧𝐭𝐨 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐨𝐥𝐢𝐯𝐞 𝐠𝐫𝐨𝐯𝐞𝐬 🌍 Following our sneak peek, we’re excited to announce the launch of 𝐂𝐇𝐎𝐈𝐂𝐄’s 5𝘵𝘩 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘪𝘯 𝘚𝘱𝘢𝘪𝘯, led by @coopsagroand, highlighting how cover crops can help build more 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞, 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐭, and 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐨𝐥𝐢𝐯𝐞 𝐟𝐚𝐫𝐦𝐬. 🎥 Filmed in 𝐀𝐧𝐝𝐚𝐥𝐮𝐬𝐢𝐚’𝐬 𝐨𝐥𝐢𝐯𝐞 𝐠𝐫𝐨𝐯𝐞𝐬, this new campaign video features Amador Redondo Herrera from CITOLIVA, who highlights how maintaining a natural green cover between olive trees can: 🟢 Protect soils from erosion 🟢 Improve fertility and water retention 🟢 Boost biodiversity and natural pest control 🟢 Reduce dependency on chemical inputs 🟢 Support more stable harvests 🟢 Strengthen resilience to climate change ✨ 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘰𝘭𝘪𝘷𝘦 𝘧𝘢𝘳𝘮𝘪𝘯𝘨 𝘴𝘵𝘢𝘳𝘵𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘴𝘰𝘪𝘭 𝘶𝘱. 🎥 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐯𝐢𝐝𝐞𝐨: youtube.com/watch?v=S-yw_s55… 📢 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧: agroalimentarias-andalucia.c… 📌 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐢𝐥𝐨𝐭 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬: climatechoice.eu/pilot-campa… #ClimateChoice #Choice4Climate #OliveGroves #SustainableAgriculture #SoilHealth #RegenerativeAgriculture #ClimateAction #Biodiversity #Andalucia #FoodSystemsTransformation #HorizonEurope

🌍 #Throwback 🔙 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐂𝐇𝐎𝐈𝐂𝐄 𝐀𝐮𝐬𝐭𝐫𝐢𝐚𝐧 𝐏𝐢𝐥𝐨𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧: 𝐖𝐡𝐚𝐭’𝐬 𝐑𝐄𝐀𝐋𝐋𝐘 𝐛𝐞𝐡𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐠𝐫𝐨𝐜𝐞𝐫𝐲 𝐜𝐡𝐨𝐢𝐜𝐞𝐬? In this video, Helene Saurais (inoqo) highlights how the first campaign focused on one key idea: 👉 𝘮𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝒄𝒍𝒊𝒎𝒂𝒕𝒆 𝒊𝒎𝒑𝒂𝒄𝒕 𝒐𝒇 𝒇𝒐𝒐𝒅 𝒗𝒊𝒔𝒊𝒃𝒍𝒆—𝒓𝒊𝒈𝒉𝒕 𝒘𝒉𝒆𝒏 𝒑𝒆𝒐𝒑𝒍𝒆 𝒔𝒉𝒐𝒑. No complicated data. No extra effort. Just 𝐜𝐥𝐞𝐚𝐫, 𝐚𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 that help consumers better understand how their everyday choices add up. 💡 From individual products to the full basket, the campaign turned hidden impacts into 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬—supporting more informed and sustainable decisions. ✨ Because real change doesn’t start with big decisions. It starts with what you pick off the shelf. 👉 𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞? 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐂𝐇𝐎𝐈𝐂𝐄 𝐀𝐮𝐬𝐭𝐫𝐢𝐚𝐧 𝐩𝐢𝐥𝐨𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: climatechoice.eu/pilot-campa… 🔔 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝—𝐧𝐞𝐰 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐫𝐞 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐬𝐨𝐨𝐧! #ClimateChoice #Choice4Climate #Throwback #AustrianPilot #SustainableFood #ClimateAction #FoodSystems #BehaviorChange

🌍🎮 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐂𝐥𝐢𝐦𝐚𝐭𝐞 𝐂𝐡𝐨𝐢𝐜𝐞𝐬 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐏𝐥𝐚𝐲 On 24 𝘈𝘱𝘳𝘪𝘭 2026, at the Long Night of Research exhibition in Austria, climate science became something you could experience. Guided by our climate expert and game developer Jan Steinhauser (IIASA), families didn’t just learn about it… they explored it together. 👨‍👩‍👧‍👦 At the IIASA booth, children and parents stepped into 𝐇𝐨𝐭𝐬𝐩𝐨𝐭 𝐄𝐚𝐫𝐭𝐡 — a science-powered game created within the CHOICE project, where every move connects to real-world challenges such as food systems, emissions, and land use. 🎯 This is what CHOICE is all about: Making complex climate systems accessible, interactive, and meaningful for everyone — not just experts. 💡 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘸𝘩𝘦𝘯 𝘸𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘤𝘭𝘪𝘮𝘢𝘵𝘦 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴, 𝘸𝘦 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦𝘮 𝘣𝘦𝘵𝘵𝘦𝘳. 📖 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐬𝐭𝐨𝐫𝐲 𝐚𝐧𝐝 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐡𝐨𝐰 𝐇𝐨𝐭𝐬𝐩𝐨𝐭 𝐄𝐚𝐫𝐭𝐡 𝐛𝐫𝐢𝐧𝐠𝐬 𝐜𝐥𝐢𝐦𝐚𝐭𝐞 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐭𝐨 𝐥𝐢𝐟𝐞: climatechoice.eu/2026/04/28/… 🚀 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐝𝐞𝐦𝐨 𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞: store.steampowered.com/app/3… #ClimateChoice #Choice4Climate #HotspotEarth #ClimateAction #Sustainability #FoodSystems #HorizonEU

🌍 𝑾𝒉𝒂𝒕 𝒊𝒇 𝒘𝒆 𝒄𝒐𝒖𝒍𝒅 𝒕𝒆𝒔𝒕 𝒕𝒉𝒆 𝒇𝒖𝒕𝒖𝒓𝒆 𝒐𝒇 𝒐𝒖𝒓 𝒇𝒐𝒐𝒅 𝒔𝒚𝒔𝒕𝒆𝒎𝒔—𝒃𝒆𝒇𝒐𝒓𝒆 𝒎𝒂𝒌𝒊𝒏𝒈 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏𝒔? That’s exactly what the 𝐅𝐀𝐁𝐋𝐄 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐨𝐫 does in ChoiceEU. From diets to land use, it helps explore how different choices could shape emissions, biodiversity, and food systems over time. 💡 In our latest article by Clara Douzal (Sustainable Development Solutions Network), we take a closer look at how this tool is supporting real-world transitions in 𝐒𝐩𝐚𝐢𝐧 🇪🇸 and 𝐒𝐨𝐮𝐭𝐡 𝐀𝐟𝐫𝐢𝐜𝐚 🇿🇦. 📖 Read the full article: climatechoice.eu/2026/04/27/… 👉To learn more about 𝐅𝐀𝐁𝐋𝐄 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐨𝐫, you may visit the FABLE Consortium website: fableconsortium.org/tools/fa… #ClimateChoice #Choice4Climate #FoodSystems #FoodSystemTransformation #ClimateAction #Sustainability #LandUse #Agriculture #BehaviourChange #ClimateMitigation #Biodiversity #EvidenceBasedPolicy #DataForGood #HorizonEU

🌿 𝐂𝐇𝐎𝐈𝐂𝐄 𝐚𝐭 𝐈𝐂𝐁𝐀 2026 𝐢𝐧 𝐉𝐚é𝐧, 𝐒𝐩𝐚𝐢𝐧 From 14–17 April 2026, the 𝑰𝒏𝒕𝒆𝒓𝒏𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑪𝒐𝒏𝒈𝒓𝒆𝒔𝒔 𝒐𝒏 𝑩𝒊𝒐𝒅𝒊𝒗𝒆𝒓𝒔𝒊𝒕𝒚 𝒂𝒏𝒅 𝑨𝒈𝒓𝒊𝒄𝒖𝒍𝒕𝒖𝒓𝒆 brought together experts to discuss biodiversity, agricultural resilience and knowledge transfer. 📍 On 15–16 April, Raquel González Álvarez-Ossorio from the R&D&I department of Cooperativas Agro-alimentarias de Andalucía, presented a CHOICE poster, showcasing the activities of the Spanish pilot in Andalusia. 💡 The focus was on helping olive growers and livestock producers move from intention to action—using digital campaigns, data storytelling and A/B testing to make sustainability more accessible and actionable. 🚜 A key takeaway: 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦𝘴 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘪𝘦𝘥, 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘤𝘭𝘦𝘢𝘳𝘭𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦𝘥 𝘢𝘯𝘥 𝘵𝘳𝘢𝘯𝘴𝘧𝘦𝘳𝘢𝘣𝘭𝘦 𝘵𝘰 𝘵𝘩𝘰𝘴𝘦 𝘢𝘱𝘱𝘭𝘺𝘪𝘯𝘨 𝘵𝘩𝘦𝘮. 📢 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐚𝐬 𝐟𝐮𝐫𝐭𝐡𝐞𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 𝐫𝐨𝐥𝐥 𝐨𝐮𝐭 𝐬𝐨𝐨𝐧! 🔗 Learn more about CHOICE’s pilot activities in Spain: climatechoice.eu/pilot-campa… 📖 Read the whole article: climatechoice.eu/2026/04/22/… #ClimateChoice #Choice4Climate #SustainableAgriculture #Biodiversity #KnowledgeTransfer #HorizonEurope #ICBA2026

🎬 𝐉𝐮𝐬𝐭 𝐫𝐞𝐥𝐞𝐚𝐬𝐞𝐝: 𝐂𝐇𝐎𝐈𝐂𝐄 𝐂𝐨𝐥𝐨𝐦𝐛𝐢𝐚’𝐬 4𝐭𝐡 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐢𝐬 𝐡𝐞𝐫𝐞! The 4th edition of “𝘊𝘪𝘯𝘦 𝘢 𝘭𝘢 𝘍𝘪𝘯𝘤𝘢” Campaign series of CHOICE led by SUPRACAFÉ and 𝐓𝐞𝐜𝐧𝐢𝐜𝐚𝐟𝐞 marks a milestone in supporting women-led, low-emission coffee production in Colombia. 📚 This campaign focuses on 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐭𝐫𝐚𝐧𝐬𝐟𝐞𝐫—from using renewable energy in crop management equipment to implementing community transport systems. In Cauca, Colombia, 148 women coffee farmers from AMUCC are: ✅ 𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 on renewable energy use ✅ 𝐀𝐩𝐩𝐥𝐲𝐢𝐧𝐠 𝐜𝐥𝐞𝐚𝐧 𝐞𝐧𝐞𝐫𝐠𝐲 in crop management equipment ✅ 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐭𝐫𝐚𝐧𝐬𝐩𝐨𝐫𝐭 to reduce emissions across the value chain 📌 This short film shows how knowledge turns into action—reducing emissions while strengthening communities and livelihoods. 🎥 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐯𝐢𝐝𝐞𝐨 𝐧𝐨𝐰: youtube.com/watch?v=GZ0Yk6sU… 👉 Learn more about the 4𝐭𝐡 𝐩𝐢𝐥𝐨𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐚𝐭: climatechoice.eu/pilot-campa… #CHOICE4Colombia #ClimateChoice #Choice4Climate #SustainableCoffee #WomenInAgriculture #ClimateAction #RenewableEnergy #KnowledgeSharing #CommunityTransport #ClimateResilience #FoodSystemsTransformation #HorizonEU