Me: how long until you hit $1M in revenue?
They: 3 years. We didn't monetize for the first 2, and then went 0 to $1M in a year.
Me: why didn't you monetize for the first 2?
They: because we wanted to raise VC money, so needed to show rapid growth, and growing from 0 to $1M in a year looks much better.
Perverse incentives ftw.