As crises unfold faster in an AI-driven world, communication strategies must balance speed, judgment, and trust.
Venkatesh Somayaji, Deebba Ali, Jasrita Dhir, Aman Dhall, and Madhurima Bhatia unpack how crisis playbooks are evolving, moderated by Garima Sharma Nijhawan, at
#PrandCorpComm30under30Summit.
#Visage11AdvisorsPrivateLimited @Oracle_India @AshokaUniv @CommsCredible #Ipsos @oathenticity
@SomayajiV @DebbaAli
@jasrita_d @amandhall25 @MadhurimaB_1
Here are the key takeaways:
"I think one of the key things—which others have also touched upon—is faster escalation. We now live in a borderless world, thanks to the proliferation of the internet and social media, along with a 24×7, 365-day news cycle.": Deebba Ali, Director Corporate Communications - India & PR Lead for Saas, Oracle
"Algorithms reward outrage and novelty; as a result, a brand can move from obscurity to a global backlash within hours. That’s the point about speed that she was making.": Jasrita Dhir, Vice President Brand & Communications, Ashoka University
"I would like to add a note of caution: while we are discussing AI from a crisis-management perspective, AI has not yet evolved to a stage where the communications industry has fully understood it or is able to use it effectively. Even AI itself does not yet have all the answers it claims to offer.": Venkatesh Somayaji, Director & Founder, Visage11 Advisors
“For most agencies, the role is execution, not ownership. Without deep, long-term history with a brand, crisis management often means firefighting rather than shaping strategy.” - Aman Dhall, CommsCredible
“We use social media listening tools to track what’s being said about our clients’ brands. Our researchers then analyse that data and translate it into clear, actionable recommendations.” - Madhurima Bhatia, Ipsos in India
“Time is the biggest casualty in a crisis, and today virality has overtaken validation. That reality demands a fundamental rethink of how we manage crises.” - Garima Sharma Nijhawan, Oathenticity
#e4mpr&corpcomm30under30Summit
#PRandCorpComm30under30Summit #e4mpr&corpcommsummit
#StrategicCommunications #BrandTrust #ReputationBuilding #LeadershipVoices #e4m