#PPC Director at @GoFishDigital

Joined May 2017
57 Photos and videos
Google pushing broad match smart bidding combo, citing case study with 20% increase in conversions. But what about cost/conv? Volume increase isn't noteworthy unless it's profitable - exception would be upper funnel campaigns. #ppcchat searchengineland.com/google-…
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Danielle Boone retweeted
"It’s important to pay close attention to your pay-per-click campaigns to identify any external changes that could significantly impact metrics." 5 Tips for Optimizing Your PPC Campaigns During the “New Normal” bit.ly/30JfZaX /by @GoFishDigital #measure
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Danielle Boone retweeted
Something I'm seeing more of is expert Q&A as a section of content or ranking on its own merits. For instance, a page on a certain career that includes an interview with someone experienced in that field. Good UX, tons of extra content, and a clear difference-maker!
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We are hiring! We're looking for a seasoned PPC expert and leader to join our team in a manager role. Learn more about this and other job openings at @GoFishDigital here. gofishdigital.com/careers/ #PPC #ppcchat
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Shopify stores may need to create blog content to rank for keywords that may appear to be transactional in nature but Google is actually ranking informational results. #shopify #SEO @GoFishDigital @gofishchris searchengineland.com/bloggin…
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Thanks for attending @tracygrussell!
Love a good @AMATriangle webinar on content SEO. Thanks, @Danielle_GoFish @GoFishDigital!
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We've been working overtime to help clients navigate the rapidly evolving #coronavirus crisis as it relates to their #digitalmarketing strategy. Here are some general guidelines that can help any business find a path forward. #seo #ppc gofishdigital.com/digital-ma…

We ❤️ed working with @ElizabethRuf and the @AMATriangle folks on designing and developing their new website. We’re proud of creating a great UX and making it super easy for volunteers to edit on the backend. Check it out! Amatriangle.org #webdev @GoFishDigital

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Just registered for #HeroConf! Austin, here we come! #PPC
Danielle Boone retweeted
20 Dec 2019
Have you ever wished there was a way to see what your visitors prefer to see on your website? 🧐 If yes, you need to start doing A/B tests! @GoFishDigital published a step-by-step guide to setting them up using #Google Optimize ➡️ bit.ly/38VcKk0

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Thanks @WordStream for summing up these takeaways from @heroconf! wordstream.com/blog/ws/2019/… Hated to miss it this year. #ppc

I love our 2 days a week WFH schedule at @GoFishDigital. My colleague @miaficken breaks down exactly how she gets it all done from home (I'm a sucker for any article with a morning routine, LBH). gofishdigital.com/how-to-wor…

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Danielle Boone retweeted
Hi team. I've been studying the code behind @Yoast's awesome update to v11.0 and I have some insights to share. Visit gofishdigital.com/seos-guide… to learn how to create a node array using @graph. If you're new to Schema, read the whole post!

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"If you have a garbage site with schema, you still have a garbage site" - @jpsherman resetting the world's expectations of schema markup. #BeerAndSEO
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Danielle Boone retweeted
Beautiful venue for @jpsherman talking about The Science of Findability at #BeerAndSEO in Raleigh. Thanks to @AdaptPartners @GoFishDigital @OnCrawl @eComIntegrate for making this happen and also @TriangleMrkting @SEOMeetup for the help promoting this one!
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Y'all. Winter is here. 🌨️🌨️🌨️🌨️ #GOT apartmenttherapy.com/game-of…

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How to proactively protect your reputation online BEFORE an issue arises #SEO gofishdigital.com/preventati…

Danielle Boone retweeted
Today, as we sent out the last of our March SEO reports to clients, @briangormanGFD shared a small sample of year-over-year improvements to organic traffic ranging from 32% to 3,518% 🤯 I’m so proud to work with the SEO team at @GoFishDigital 😎
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Our #PPC team at @GoFishDigital is growing again! If you know any standout candidates in the Raleigh NC area who are looking for a new opportunity with an award winning agency, send them my way! #ppcchat #GoogleAds
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