SEO Consultant, Product Advisor, Speaker, Author, Community Builder | Ex Ahrefs & IBM. “The Technical SEO’s technical SEO” Tech SEO Connect, Triangle SEO Meetup
Joined June 2013
- Tweets 9,592
- Following 1,054
- Followers 28,392
- Likes 7,503
1,335 Photos and videos
Pinned Tweet
May 26
Today is my last day at Ahrefs after 6.5 years. Incredibly proud to have helped shape such an amazing product.
I plan to do some consulting and build some things. Let me know if you need help. Potentially open to the right in-house opportunity.
Likes / shares appreciated🙏
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Patrick Stox retweeted
Our next meetup is later this month, and it's a big one!
@noahlearner is flying in from Denver, Colorado to present "Solving Business Problems with SEO Knowledge."
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Patrick Stox retweeted
Jun 9
Ahrefs' Domain Rating (DR) API endpoint is now 100% FREE. 🔥
Now that AI lets anyone spin up their own tools and automations, the bottleneck isn't coding anymore — it's access to quality data.
And DR is one of the best shortcuts out there for sizing up how authoritative a website really is.
So we're just giving it away!
Grab it here:
docs.ahrefs.com/en/api/refer…
New to DR?
It rates the strength of any site's backlink profile on a 0–100 scale.
More here: ahrefs.com/blog/domain-ratin…
Now go build something cool. 😉
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Jun 8
I'm in my next chapter, and with AI, the constraints are gone. I'm being bolder and dreaming bigger than ever.
Here's the latest, plus a sneak peek at the new site I'm building. Even there, I'm reimagining how websites could work and what is useful.
patrickstox.com/anthropic-pr…
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Jun 5
Wow! Congrats to the folks at Scrunch!
Jun 4
🆕 AI visibility tracking space - Scrunch for $225 Million has been acquired by Sitecore!
They raised $4M seed round in March 2025 and later $15M Series A in July.
$19M total raised
against a $225M acquisition price
roughly an 11.8x return on invested capital - big exit for all the investors!
And now it's going to be a Sitecore property!
bloomberg.com/news/articles/…
ALT Screenshot of a Bloomberg article titled ‘Sitecore Said to Acquire Scrunch for $225 Million,’ summarizing that Sitecore A/S is acquiring customer-experience platform Scrunch for about $225 million to enhance AI-generated search results and digital experience performance.
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Jun 3
No clicks? But that's kind of accurate in AI search tbh. Last time I looked at this, if AI search was 100% of search traffic, websites would have 5% of current traffic levels. People aren't clicking there.
Jun 3
Google Search Console AI performance reports and controls to block your content in AI responses searchengineland.com/google-…
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Patrick Stox retweeted
Today we released the May 2026 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
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Patrick Stox retweeted
We're trying something new at the Triangle SEO Meetup this month!
Instead of a single presentation, we're doing what we are going to call "SEO Show and Tell".
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May 14
AI likes to recommend me to companies for things around technical SEO.
That's not from some SEO/GEO hack. That's years of sharing my knowledge, helping people, and building my brand.
Think about it.
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May 13
If only they didn't group things together that they shouldn't.
May 13
Google Ads search terms report may not show the real keywords, but rather search terms that "represents the best approximation of the user's intent" seroundtable.com/google-ads-… hat tip @AnthonyHigman
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Patrick Stox retweeted
Technical SEOs, your final boss fight is here.
Introducing Keyword Hunt, a technical SEO puzzle by @snippet_digital
20 keywords are cloaked across the site using real technical SEO, AI SEO, and edge engineering.
The first 10 to crack get permanent Elite status in the Hall of Fame.
Happy hunting: keyword-hunt.com/
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Apr 29
Random thought. SEO has always been part science and part art. The science can pretty much be automated, but the art or "taste" has staying power.
Creativity matters. Authenticity matters. Knowing how to market matters. Connecting with people matters.
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Patrick Stox retweeted
Apr 27
We're (soft) launching Agent A — a top 1% marketer on your team.
And we're giving free 1-month access to all paying customers of @ahrefs! 🔥
If you wanna learn more, I broke down what Agent A is (and how it's different from just giving Claude Code access to Ahrefs' API) over on r/ahrefs.
Would love to hear what you think.
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Apr 28
Many people are changing how they work from UI to AI assistant. The @ahrefs MCP is popular. We added API on more plans. Now you get even more!
Lite
25K units → 100K units
10 rows → 100 rows
Standard
150K units → 400K
25 rows → 250
Adv
500K units → 1M
100 rows → 500
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Patrick Stox retweeted
Apr 22
#SearchCentralLive in Toronto 🧵2026 (This thread took already too long of my time 😆 find all slides here jcchouinard.com/google-searc…)
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Apr 23
Why not both?
Commodity always brought traffic, although it's bringing less and less now.
I've made a lot of that non-commodity content. It doesn't rank, but does often get cited in AI. Still no traffic... It gets attention on social and does pick up links though.
Apr 22
Very informative slide via Google's Danny Sullivan explaining the difference between "Commodity" vs "Non-Commodity" content
Google prefers the later
IMO, lots of evidence this is spot-on, not where Google is going in the future, but where it already is now
via @ChouinardJC
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Apr 22
Some recent Ahrefs updates:
-Interactive widgets in the MCP
-Site structure reports added to Web Analytics and Bot Analytics to get breakdowns by section
-More info in Brand Radar to see the difference when pages were used to generate vs if they were cited.
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Apr 22
I'm hosting a small private dinner for ~8 marketing leaders on April 28th. Who's going to be at SEO Week in NYC and wants to join?
Ahrefs is paying. 🤑 - drop a comment or tag someone who might be interested!
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Patrick Stox retweeted
Apr 22
80 minutes of the one and only @patrickstox breaking down the biggest myths in SEO.
Just dropped: youtube.com/watch?v=5Pfjbza2…
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Patrick Stox retweeted
Apr 15
I had a great time at the Triangle SEO Meetup last night.
@iPullRank dropped a ton of knowledge on AI SEO/GEO.
It was awesome and terrifying at the same time.
Great to catch up with @patrickstox and @matthewgkay.
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