“How do you think this will change the way founders build companies?”
Great question I got earlier today on
@etnshow about the impact of adding a company’s strongest advocates to its cap table.
The example I always come back to for the wider ripple effects of online capital raising: stock option plans weren't typical in the 1950s and 60s. Then one day someone said, "If we give employees a stake, they'll be more invested, more aligned with shareholders, and better companies will get built." That turned out to be true, and now every company has a stock option plan.
It's the same thing with bringing consumers into your brand.
If they're invested in the business and in the journey, they're in it for the long haul. The companies already doing this are seeing real outcomes.
@lukeknight and
@Ronanchamberss, forgot to ask: how do I get one of those etn hats I've been seeing? Can we negotiate a trade for some
@Dealmakertech merch?
Glad I got you to ring the bell twice. Next time I'm on, aiming for three.