âWe joke on our shows that soccer is Americaâs sport of the future, as it has been since 1972,â Roger Bennett, one of the founders of the football-centric podcast-and-video network Men in Blazers, said. âItâs always perpetually about to be the next big thing.â
Every headline about the 2026 World Cup is worse than the last: ticket prices are outrageous, far higher than for any previous World Cup. Citiesâand their taxpayersâare on the hook for the lionâs share of expenses. New York and New Jersey are fighting over who goes first on signage. Hotels are reporting unexpected vacancies. There is an unmistakable feeling that a great mass of fans are priced out, or fenced out, while wealthy sponsors and venal bureaucrats get the benefits. It was hard to say who the World Cup was for, or where it was taking place, or what it was even supposed to represent. âAnd yet, when the World Cup gets going, the story could change,â Louisa Thomas writes. Read more about the first days of the games, and if now is when Americans finally embrace the sport:
newyorkermag.visitlink.me/DfâŚ