I disagree. Its not just taste, its specification. Product thinking, business strategy. Distribution. Trust.
Sure intelligence is cheap now, but specification is still hard.
Its not just AI either. Its AI Robotics.
Figma CEO Dylan Field just identified the only competitive advantage that AI cannot commoditize.
It isn’t your technical skill. It isn’t your speed. It isn’t your tools.
Field: “If an agent can do it for you, an agent can do it for someone else.”
That’s the fatal flaw in the entire AI productivity argument nobody wants to say out loud.
When execution becomes free, execution becomes worthless.
The moment anyone can build anything by typing a prompt, the output stops being the differentiator.
What remains is taste. The one thing the agent cannot generate for you.
Field: “What is different about your setup than others?”
If you are typing generic prompts and accepting the first output the agent hands you, you aren’t building a product.
You are retrieving a commodity. The same commodity available to every competitor on earth.
Field: “You at least have to have something different there in order to not think that you’re just gonna get the same out.”
But taste alone isn’t enough. The other half is exploration.
Field: “The more you can sample the possibility space, it gives you something to react to.”
The blank page is gone. The new constraint isn’t creation. It’s selection.
The agent generates hundreds of possibilities in seconds. Your job is to go wide enough to find the best one hiding inside all of them.
And then be honest enough with yourself to know when none of them are good enough.
Field: “If you find areas where you’re going, ‘Hey, I don’t feel like I am liking this enough,’ then you got to keep pushing.”
The creators who win this era won’t be the fastest builders.
They’ll be the harshest critics.
The ones who can generate the widest possibility space and identify the single best solution inside it.
The ones whose taste is specific enough, developed enough, and honest enough to reject everything the agent produces until it produces something worth keeping.
The AI can build anything you can describe.
It cannot want anything. It cannot feel when something is wrong. It cannot tell the difference between good and extraordinary.
That gap is the only moat left.