humanist - technophile. Partner & Co-Founder of DFFRNT
Joined January 2014
- Tweets 538
- Following 49
- Followers 247
- Likes 727
43 Photos and videos
13 May 2024
@MapleLeafFoods @mapleleaf one of my kids’ #naturals hot dogs came out of the package looking like this. 👇🏾🤔
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Dominira Saul retweeted
10 Feb 2023
“Are you bringing any live animals into the country?”
“No.”
“What about the chihuahua in your arms?”
Read our latest case study to learn how personas are helping @CanBorder address traveller errors: dffrnt.ca/case-study/canada-…
#Personas #ExperienceDesign #ServiceDesign
ALT An image of a Canadian passport with text overlay: We need to take some of that emotional pressure off travellers by fixing those instances where we observed the information being unclear. Quote from Shaun Illinworth of DFFRNT.ca
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11 Jan 2023
There are always clickbait articles decrying the death of personas. A true persona based on empirical research remains a valuable tool for businesses to gain insights about their users and customers. These can be leveraged beyond just product design or U…lnkd.in/g_rEvSSh
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4 Jan 2023
If an organization knows there is an opportunity - a likelihood - of human error occurring in an existing process and they do nothing, who is truly at fault when an error occurs?
While this post discusses the implications in the medical field, the same…lnkd.in/gsTWEiFx
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7 Dec 2022
Last night we wrapped up the final class for this year’s cohort of Visual Literacy for UX. The Master of DTI (Digital Transformation & Innovation) students at University of Ottawa are smart, driven very engaged.
If you’re looking to hire a UX co-op I…lnkd.in/ezXYvVze
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Dominira Saul retweeted
1 Dec 2022
Journey maps are used to help visualize how your customers/users interact with services across different touch points.
When done effectively, they uncover valuable insights about your customers.
Download a free Journey Map Template: dffrnt.ca/journey-map-templa…
#StrategicDesign
ALT DFFRNT RESOURCE: Journey Map Template
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Dominira Saul retweeted
2 Dec 2022
The Canada Border Services Agency asked us to examine the occurrence of inadvertent noncompliance and make recommendations for improvement based on our knowledge in areas such as #Personas, #UserBehaviour, & #HumanCentredDesign.
Read our case study: dffrnt.ca/case-study/canada-…
ALT Personas are business intelligence tools that can be leveraged when creating policies or strategies, as well as for more tactical activities like designing kiosk interfaces or forms. Shaun Illingworth
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Dominira Saul retweeted
22 Nov 2022
Tired of working from home or in a boring office space? DFFRNT helped WorkEverywhere with the development of Joie, an app that finds alternative work locations. Human-centered design at its best:
dffrnt.ca/case-study/workeve…
#Workspace #Office #HumanCenteredDesign #DesignThinking
ALT Workeverywhere x DFFRNT
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7 Nov 2022
Another #canux has come and gone. If you’re a UXer of any stripe and you’ve never attended, you are missing a truly wonderful event. Thanks to @spydergrrl, @corneliux and the whole CanUX team for a stellar event with amazing speakers.…lnkd.in/euvWKF2C
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Dominira Saul retweeted
5 Nov 2022
Will regulations bog down innovation in the #fintech sector?
Based on years of experience in the industry, our co-founder Dominira Saul, says it's doubtful. What do you think?
It's a conversation we love to have: the balance between ensuring #compliance & enabling #innovation.
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4 Nov 2022
Well stayed, and I must say that I completely agree. Context is one of the key pillars of user experience, but how many of us understand that concept beyond the surface level (and obvious) environmental element. Context is cultural, organizational, histo…lnkd.in/egtqFg8b
Dominira Saul retweeted
3 Nov 2022
ALT CanUX sponsor image showing DFFRNT logo and URL
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30 Oct 2022
This data was pulled from the Twitter API by @cspenn, the Chief Data Scientist at
Trustlnsights.ai. It shows the instances of the use of the word n****r on Twitter in the hours after Elon Musk’s takeover.
Freedom of speech should not mean freed…lnkd.in/eAjmE3as
Dominira Saul retweeted
25 Oct 2022
You can have the best product or service in the world, but if people don't understand how to access it, buy it, or use it, you will fail.
That's why we are platinum sponsors of @CanUXconf, Nov 3-6.
Learn more at Canada's top #UX conference in #Ottawa 👉 canux.io
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Dominira Saul retweeted
26 Oct 2022
ALT CanUX sponsor image showing DFFRNT logo and URL
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Dominira Saul retweeted
14 Oct 2022
ALT CanUX sponsor image showing DFFRNT logo and URL
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18 Oct 2022
Really excited to see all you wonderful people again!
14 Oct 2022
ALT CanUX sponsor image showing DFFRNT logo and URL
16 Sep 2022
My friend and colleague Reyhane is looking to speak with some developers. So I'm calling on my developer friends to help her out with her research. See below. ⬇️ lnkd.in/et5Ckmii