CMO turned CRO | @mktgacademyuk alumni | Fanatical Foodie | Sportswoman | Traveller | Spanglish Soul

Joined December 2009
707 Photos and videos
Hats off to my fellow Londoners. Lovely people have given me a seat after seeing my Baby on Board badge every time. In Madrid this weekend, I did 6 trips & not a single passenger gave up their seat (despite the bump). @metro_madrid - hay que hacer un pin para las embarazadas!
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.@shawp13 and I (as devout jaffa cake fans) decided to try out the jaffa cake McFlurry at @McDonaldsUK. Unfortunately it's a 4 out of 10 from us. The lack of cake sponginess was disappointing. The chocolate drops are more biscuity and don't give that jafftastic feeling.
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The East Brent village hall team threw a splendid party for King Charles' birthday yesterday. Homemade cakes only made by an exceptionally dedicated team of volunteers! Happy birthday @RoyalFamily! 🎂🎈🎉🇬🇧
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.@fever_uk disastrous organization at the @OVOArena for the Planet Earth concert today. We arrived 30 minutes early, yet the queue system was so chaotic that we didn't get in until 15:10 (40 minutes after the show started). Lots of angry ticket holders!
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Florence Broderick retweeted
🫶 Eres una 𝐆𝐔𝐄𝐑𝐑𝐄𝐑𝐀. ❤️‍🩹 Ya volviste, y lo volverás a hacer. 👑 Para nosotros, TÚ eres la 𝐂𝐀𝐌𝐏𝐄𝐎𝐍𝐀. ❤️ @CarolinaMarin
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Florence Broderick retweeted
This is a dangerous mindset that founders need to avoid: All you need is a good product and it will sell itself. At the beginning, one of my biggest misconceptions as an engineer turned founder was thinking that your product is your only competitive advantage. I never stopped to think that sales could be a competitive advantage. In the early days at AppDynamics, we managed to grow to several million dollars in annual revenue, primarily by landing a few big accounts like Netflix. But a fellow CEO pointed out the obvious: If we ever hoped to cross the $100 million threshold someday, we needed to get scientific about sales. For other founders who want to embark on a sales education, here are some steps I took: - Accept that sales actually matter. Once a company starts growing, sales, marketing and distribution are as important as the product itself. - Commit to learning — If a software engineer can learn programming, they can learn sales. That said, I won't sugarcoat it — learning sales is a years-long process and isn't something you figure out in a day. - Study the competition — I studied companies similar to mine that were 3-5 years ahead: How did that company run its sales process, and what kind of salespeople did it recruit? - Lean on experts — We were fortunate to have hired John McMahon, a top authority on enterprise software sales, for weekly whiteboard sessions. Eventually, I also hired a VP of Sales which was one of the best decisions I made as a founder. Sales should never be an afterthought and while this education requires significant time investment, it's well worth it.
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Absolutely loving watching @jamesmartinchef 's Spanish Adventure 🇪🇸 Watching Gordon, Gino & Fred clown around in their "Viva España" show was quite the opposite - painful how it's all about them & not about the food or the wonderful people they meet around Spain. Well done James!
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Florence Broderick retweeted
Taylor Swift made more FCF from one arena show than $SPOT made in its entire 17 year corporate history. IPO her.
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Loved the opening presentation from @Jacco_vd_Kooij on how the golden age of SaaS is over at the #PavilionCROSummit2023. Time to *really* think about unit economics.
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Excited to be at the @Join_Pavilion #CROSummit today! A full house here in London 🇬🇧
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Really loved seeing this initiative at @WeWork 1 Waterhouse Square today. An awesome social enterprise called @ilovecoffee_za are partnering with WeWork to help unemployed deaf youth as baristas. Great set up with videos to teach you how to order ☕ in sign language ♥️
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Florence Broderick retweeted
Hugest shout out to these legends who worked tirelessly BTS to put on our first ever Spatial Data Science bootcamp last week! I've learned that running events is one of the most exhausting things you can do, and I'm so grateful to work alongside this crew @FloBroderick @wriglz
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Florence Broderick retweeted
23 Feb 2023
Today we're hosting our first #Spatial #DataScience Bootcamp here in London 🇬🇧 More than 60 data scientists & analytics professionals have come together to hear and learn from our team of experts. Sign up here for our NYC edition on March 23rd: hubs.ly/Q01DbP5-0
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1/2: As a Brit married to a Spaniard, I've experienced holidays in Spanish hotels where the Spaniards go vs Spanish hotels where the English / Germans go. Sunbed reflection here: the margins must be so much better for 🇬🇧🇩🇪 tourists. Why?
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2/2: Way less demanding (less sophisticated food/drink wise) & willing to pay a lot more for less quality. Generally speaking don't know the difference between jamón serrano /ibérico or atún / ventresca (as examples). Also, go to bed earlier (shorter shifts).
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3/3: That said, I'd pick the Spanish hotels the Spaniards go to every time (in those best kept secret locations) ♥️🇪🇸
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.@helenmakesmaps nearly shed a tear as I recited this to her across the WeWork.
Florence Broderick retweeted
31 Oct 2022
We’re excited to attend the @databricks #DataAIWorldTour 2022 in London on November 2nd! Join @FloBroderick to explore the power of #CloudNative geospatial analytics in the Databricks data warehouse 🧱 Book a meeting today 👇 hubs.ly/Q01r1Zjr0
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Thoroughly enjoyed my first visit to the @KilnTheatre tonight to see Handbagged. A wonderful interpretation of the relationship between Queen Elizabeth & Margaret Thatcher. Very entertaining!
Florence Broderick retweeted
20 Oct 2022
📣 During his #SDSC22 keynote, @jatorre introduced CARTO Workflows, our latest tool to enable #spatial #analytics for all users! Users with all skill levels can now build, run & share spatial #SQL #analytics natively in the cloud ☁️ Click 👇 & read more. hubs.ly/Q01qh4p80

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