ALT A smiling pregnant woman with her hand placed on her baby bump with the caption "Pregnant? Your dental check-ups are free!".

ALT A beaming pregnant woman pointing at herself with the caption "Protect your pregnancy smile".

ALT A baby in a high chair with a spoon in their mouth with the caption "Skip the sugar they're sweet enough"

ALT NHS mental health urgent help message advising to call 111 and select the mental health option on an orange background.

ALT A toddler drinking from a beaker with the caption "To help avoid tooth decay say goodbye to the bottle"

ALT A baby being given medicine using an oral syringe with the caption "Find sweet relief without the sugar".

ALT A mother helping her child brush their teeth with the caption "Encourage them to spit, not rinse, to avoid washing the fluoride away".

ALT A father brushing his baby's teeth with the caption "Remember… No need to rinse after brushing to avoid washing the fluoride away".

ALT A toddler with a dentist mirror held inside their mouth with the caption "Protect their smile with regular visits to the dentist"

ALT A young girl holding up a banana to her face like a smile with the caption "Skip the sugar, they're sweet enough".