The World Cup just kicked off. ⚽
The beautiful game is meant to be enjoyed by everyone.
Unconditional cash transfers mean that recipients have the agency to choose what they need most. Sometimes that means more access to devices, which includes televisions.
Modern and Beatrice in Rwanda spent part of their transfer on exactly this, alongside addressing other needs. Now, they get to enjoy watching games from the comfort of their own home.
Here’s what Modern had to say:
“I've always loved watching football and the news. But before, I had to go to our neighbor's house to watch, and honestly, it was a bit embarrassing. With the money we had left from our transfer, we bought a television. Now, I get to enjoy football matches and news from around the country right at home with my family.
It might seem like a small thing, but it's brought us a lot of joy and made us feel more connected.
Before we got support from GiveDirectly, we worked on a small piece of land that gave us enough food to feed our family, but there was never anything left to sell or use for other needs.
We used our transfer to buy more farmland to grow more food, and bought a cow to help fertilize our crops.
Life feels more stable and enjoyable now. We feel proud, respected, and valued in our community because we are finally able to afford things we used to only dream about."