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GroundTruth @GroundTruthCo

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other Real Business Results.

Joined September 2010
  • Tweets 8,128
  • Following 1,433
  • Followers 3,533
2,711 Photos and videos
🎯 Brands are shifting spend to channels and practices that drive results: Audio. CTV. DOOH. Real-world behavior targeting. 🌱 Read our breakdown of 3 top ad spend trends for Spring 2025 and how they drive real business results like in-store visits. 👇👇 groundtruth.com/insight/3-ad…

3 Ad Spend Trends to Kick Off Spring 2025

Spring has sprung, and with the changing seasons comes a brand new set of advertising trends to consider.

groundtruth.com
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🎧 Wondering why we are going big on Digital Audio? Rosie O'Meara, GroundTruth CEO, sat down with @eMarketer with the answers. Learn how GroundTruth elevates Audio from an awareness channel to a measurable part of a full-funnel strategy. 🔗 Full panel: hubs.li/Q03f6rJM0
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How does @CroudMarketing reach @DukeCannon customers at just the right moment? Here's a hint: 📲 Croud's Katie McMahon talks through the strategy and how they reach the 70% of shoppers who use their phones while in-store. Watch the full discussion 👉 hubs.li/Q03bpxdH0
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If your media agency can't decide between clicks and actual sales, it's time to give them a hint. 😉 With GroundTruth, you get real business results like in-store visits.
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Spend is up. Competition is up. Make sure your precise audience targeting is up so that you get real business results throughout the funnel. digiday.com/media-buying/mag…

Magna nudges its 2024 media spend forecast upward

IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for...

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Clicks are nice, but sales are nicer. With GroundTruth, your ad campaigns don't just get clicks—they drive store visits and sales. #realbusinessresults
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GroundTruth retweeted
Adweek Branded@awbrandshare
27 Mar 2024
Digital advertising is getting expensive and stressful. Our new guide with @GroundTruthCo shows marketers how to strategically use ROAS to make planning and measuring simpler. adweek.com/resource-library/…

It’s Time to Rethink ROAS

Strategic use of return on ad spend (ROAS) can make the planning and measuring process simpler for digital marketers.

adweek.com
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GroundTruth retweeted
Alice Fuller@Sheersocial
16 Apr 2024
Great quote "The goal is not the cheapest CPM, the goal is traffic" from @GroundTruthCo Brandon Rhoten. Good discussion @Adweek about digital ad dollars driving foot traffic.
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The Media Ad Sales Summit is coming up in early November. GroundTruth's Frank Piechota will be on a panel discussing TV/Video Measurement & Currencies with a focus on Attribution & Data. Register here: bit.ly/3QvwYrx #Realworldbehavior #Realbusinessresults
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Missed us at Digital Dealer? Wanna know where some of your key audience segments over-index in terms of visitation patterns? Learn more about how GroundTruth can help you drive real business results: bit.ly/46Ic0MB #Realworldbehavior #RealbusinessResults
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Coming up this Wednesday the Convergent TV Summit is the best place to prepare for new trends and make industry connections. Register here: bit.ly/46Zk8YO #Realworldbehavior #Realbusinessresults
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The Convergent TV Summit is the best place to prepare for new trends and make industry connections that can help you stay a step ahead in the competitive space. Register here: bit.ly/46Zk8YO #Realworldbehavior #Realbusinessresults
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Seriously, focus on what drives the business, not vanity metrics. And, yes, our CMO loves a good sweater. Check it out here: adexchanger.com/data-driven-…

Your CFO Doesn’t Care About Likes. Focus On What Drives Business | AdExchanger

No one in the C-suite except the CMO cares about reach, impressions, likes, shares, followers or anything else that isn’t directly tied to performance.

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The Dallas Fort Worth Interactive Marketing Association produces the DFW iHack Golf Tournament. Planning on attending the iHack Golf Tournament? Connect with us in advance here: bit.ly/46KKNst #Realworldbehavior #Realbusinessresults
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Marketers, check out our latest blog to explore how brands can leverage CTV within their broader media mix of investments. Read here: bit.ly/3rSwxz0 #Realworldbehavior #Realbusinessresults
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GroundTruth data tells us that running promotions on National Cheeseburger Day (9/18/2023) increased foot traffic by an average of 17% (compared to the previous four Mondays). Get more QSR insights here: bit.ly/3Q2FPke #Realworldbehavior #Realbusinessresults
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GroundTruth's own Joelle Finnegan will be moderating a panel at the C-Suite & Marketing Leadership Forum: 2024 Outlook. Look for us Wednesday October 18 at 4:15pm. See you there: bit.ly/3PzmjeM #Realworldbehavior #Realbusinessresults
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What does effective marketing mean in the auto industry? Next Tuesday join our presentation, Accelerate Effective Marketing, at this year's Digital Dealer Conference & Expo in Las Vegas. Connect with us here: bit.ly/3rt907P #Realworldbehavior #Realbusinessresults
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The Dallas Fort Worth Interactive Marketing Association produces the DFW iHack Golf Tournament. Planning on attending the iHack Golf Tournament? Connect with us in advance here: bit.ly/46KKNst #Realworldbehavior #Realbusinessresults
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GroundTruth is on site this week! Come chat with us at the Florida Destinations Annual Meeting to hypercharge your 2024 Marketing Strategy, no matter the external factors. Connect here: bit.ly/48sOCUJ #Realworldbehavior #Realbusinessresults
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