Driving brands and the communications industry to tackle climate change. Strategist @MediaComUk Contributor @purposedisrupt
Joined February 2017
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127 Photos and videos
24 May 2022
How can brands shift consumption culture for the better? helenbrain.substack.com/p/ch…
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9 Apr 2022
Thinking of the lovely Murray, and sending love to his family #cheerscaptain @ScotStratGuy
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Helen Brain retweeted
9 Mar 2022
After 7 arduous months I went to the High Court today for the Statement In Open Court regarding the inaccurate articles the Daily Mail published about me. Thanks to everyone who supported me. Finally, the truth is out. Pls read the full statement here tinyurl.com/bddnp7kf
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9 Mar 2022
The cost of living crisis - which brands are stepping up and helping their customers get through it? Eg @OctopusEnergy seem to be doing a good job vs the category. Who else is getting it do you think?
8 Feb 2022
Hey twitter, I'm looking for examples of brands who have invested in experience design to make sustainable behaviours easier for people - any examples come to mind?
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Helen Brain retweeted
28 Jan 2022
Psst!
Quit using the term 'brand purpose' and start using 'brand responsibility'.
Then we can all stop fighting. Because it finally makes sense.
Pass it on, yeh?
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10 Jan 2022
Gret work from @MandSnews and @hubbubUK shifting what peopel consume, and making it easy to do - hubbub.org.uk/Blog/hubbub-an…
Helen Brain retweeted
10 Jan 2022
Thanks to @Campaignmag for highlighting Advertised Emissions as a way for the industry to become truly sustainable. Want to lead on making your agency more sustainable? Learn more here.... purposedisruptors.org/advert… campaignlive.co.uk/article/i… @benessen @Grace_Kite @JonathanMWise
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10 Jan 2022
More great OOH work from @bbccreative - this time on bringing the beauty of nature to life for @davidattenburro new show, Green Planet. campaignlive.co.uk/article/b…
10 Jan 2022
How can we create more sustainable consumption models and pave the way to a liveable future? linkedin.com/pulse/creating-…
6 Jan 2022
France mandates car ads must urge viewers to walk, cycle or take public transport instead - thedrum.com/news/2022/01/06/…
6 Jan 2022
Now THIS is the type of content we need to create change, and the type of talent we need to hear it from. I'm being serious. This is brilliant. @AlisonHammond 👏👏👏
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26 Dec 2021
Oh my god, the bit in @DontLookUpNews where @LeoDiCaprio takes the credit for the female scientists' discovery...this film is absolutely brilliant - must-fucking-watch 👏👏👏 #DontLookUp
17 Dec 2021
Just finished 4000 weeks by @oliverburkeman - one thing I'm definitely taking out is the idea of 'paying myself first' when it comes to where I invest my time. Recommended reading for anyone trying to create change.
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Helen Brain retweeted
14 Dec 2021
Media/landowners pushed back on this campaign by @irisworldwide, saying its depiction of the impact of the climate emergency on people in the Global South was "too political, alarming and sinister." Thanks, @benessen for chatting to me about this. thedrum.com/news/2021/12/14/…
‘We have a responsibility to speak out’: Iris blasts watering down of its Cop26 campaign
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13 Dec 2021
Excellent read on how the media industry can reduce the carbon footprint of the internet (which emits about as much carbon as aviation fyi): seenthis.co/insights/blog/Th…
Helen Brain retweeted
9 Dec 2021
Today the Prime Minister will speak at @POTUS’s #SummitForDemocracy promising to 'promote respect for human rights'.
This you @BorisJohnson?
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