@HeySamPreston profile picture
Sam Preston @HeySamPreston

CEO of @servicescalers - I help home service companies get more leads. Mostly tweets about marketing, family and building an agency in public. DMs open.

Joined October 2013
  • Tweets 7,521
  • Following 835
  • Followers 2,237
970 Photos and videos
Sam Preston retweeted
John Wilson
@WilsonCompanies
Jun 10
All hands meeting this AM to get everyone on the same page about our now $49M shop (thanks to 4 acquisitions this year). Made some big announcements about upgraded benefits and a new sewer lining re-liner (LightRay) that’s gonna cut our work time down by more than 50%. And of course, we had our traditional home cooked Wilson breakfast (big shoutout to chef Chris Tasich). Everyone left feeling connected and energized for a HOT week with heat index in the 100s. LFG.
4
2
38
3,643
Sam Preston retweeted
John Wilson
@WilsonCompanies
Apr 23
The latest @OwnedxOperated podcast is a must-listen. What you'll learn... 1/ Why EBITDA alone doesn’t determine your business valuation 2/ The 2 questions every buyer asks before making an offer 3/ How poor systems, bad margins, and owner-dependence kill deals 4/ The difference between a distressed sale and a “built to sell” winner 5/ What home service operators should be doing NOW to protect their exit It's all here: youtu.be/ZWF_vFZy_R4
1
3
13
1,358
LSA is one of the best channels in HVAC/plumbing… but only if someone is actively managing it.
2
3
617
Sam Preston retweeted
Cole Simpson
@sodacitysimpson
Mar 29
I’ve never had a tweet with so many retweets do so little views New Twitter is tough
Cole Simpson
@sodacitysimpson
Mar 28
What if we started replacing a strangers roof without asking?
4:59
19
19
79
9,164
What’s driving most of your calls right now? LSA Google Ads SEO Referrals Curious what’s actually working in HVAC/plumbing right now.
1
3
361
If your phone isn’t ringing… throwing more money into Google Ads isn’t the fix.
3
173
Sam Preston retweeted
Stephen Olmon
@stephenolmon
Mar 24
Hosting an AI meetup in Dallas next Thursday evening @ 730p RSVP: evite.me/Su4NP5Q4J3
2
2
18
1,412
Plumbing/HVAC owners— If your calls dropped this week… what’s the first thing you check?
2
7
3,050
Home service operators: Do this today. - Pull last month’s traffic - Count leads - Count booked jobs - Count closed deals Now calculate conversion rates. Where’s the drop? That’s your growth problem. Fix the leak before you buy more traffic.
0:48
195
Stop throwing money at ads until you fix this. Traffic isn’t the problem. Funnels break. If you can’t track: Leads → Appointments → Close rate You’re guessing. That’s what we help home service companies fix every day.
0:44
135
If your phone isn’t ringing, it’s not always a traffic problem. It’s usually a funnel problem. We build and fix these every day at @servicescalers
0:39
119
Hot take: most SEO “strategy” conversations are pointless if your site is technically broken. Mobile-first indexing means: If your mobile Core Web Vitals suck… you’re dragging an anchor. Fix foundation → then scale content.
1
1
94
Most home service owners buy more ads. The smart ones fix the funnel first. Here’s the framework 👇
0:49
2
2
122
AI isn’t replacing your home service team. It’s warming the lead so your team can close it. Human AI > Human or AI.
0:57
143
Stop overcomplicating junk removal marketing. Free visibility first. Relationships second. Paid scale third.
2:05
1
1
145
AI search killed low-effort SEO. 100 generic blogs won’t save you. Home service companies win when they: explain how stuff works show real experience (photos/videos) answer homeowner questions make it easy to book/call Helpful > volume.
2
148
Reviews aren’t just social proof anymore. AI tools will literally pull specific lines from reviews to recommend a company. If your reviews say “Great service!” you’re invisible. If your reviews say “They fixed my leak fast, explained options, clean work…” you win.
3
3
319
Leads don’t dry up. Funnels break. If you can’t explain your lead → appointment → close rate… You’re flying blind.
2:35
101
Easy fix. Big money. Google Map Pack still comes down to 3 things: 1. Proximity 2. Relevancy (services listed) 3. Trust (reviews) Most “GBP problems” are just missing services stale reviews.
125
SEO in 2026 for home service isn’t “rank #1.” It’s visibility everywhere: Map Pack, organic, AI answers, reviews snippets, Q&A, images/video. Most companies optimize one lane and wonder why lead flow is inconsistent.
89
Load more