Web3 collectible platforms/RWA marketplaces are exploding right now, but who is going to win?
Had some great calls with teams building in this space, comparing notes on GTM and marketing.
Amazing builders, driving insane revenue and TVL.... BUT its a crowded space.
Courtyard
Beezie
Phygitals
Collectors Crypt
Gatcha
Relique
Renaiss
Dyli
Playami
Rip.Fun
And more...
Some have pivoted from gambling to on chain ownership, other OG teams have been around for a while and pivoted from gaming or defi.
The business model use case for blockchain makes sense re crazy web2 fees, cards going missing, instant settlement etc
And solving the "Dust" Problem ie the unredeemed commons that. Users who pull a $1 card won't pay $15 shipping. Platforms can "buy back" this dust for credits, recycling inventory without ever moving a physical card.
The question Im asking myself is which team or teams to bet on and why?
Attention is great, but what is being converted into - users, revenue, TVL?
Who is going beyond crypto natives into web2?
@Beezie : crushing it. Team are very active on socials, lot of top creators sharing their pulls. $10mill in revenue in January, 800 active collectors.
Site design - clean UX, like how immediately the CTA is clear eg Start Claw vs other sites can be overwhelming unless you are clear what you are looking for.
GTM wise looks like the
Football.Fun playbook. ie creators posting their pulls and strategy on money spent vs cards pulled/value leaderboard points and farming the Base token.
Socials - actively building Instagram page. Content is a bit all over the place ,mix of product ads, founder content. Page needs to have a clearer design, theme. Work on the content hooks - first 2/3 seconds super important. Do more reels for discovery.
@Courtyard_io : Raised $30mill last year, as of end of 2025 they were making $100mill annualised on Pokemon cards alone. Heavily focussed on retail.
Site design - clean, normie friendly ( v similar to Phygitals IMO)
Socials - TikTok/Instagram/YouTube. Tik Tok UGC videos focussed on mix of sports cards , One Piece, Pokemon. Content is a bit confusing, can see they are trying to test and figure out hooks, CTA's etc.
Can see a lot of paid ads on Facebook.
@phygitals - more than just Pokemon cards, One Piece, Sports. First ever IP collabs with Fwogs for their figurines generating $500k revenue.
Site design - super friendly, clean UX. Dont need to be a degen to figure out how to use. Pack Party feature is a cool new addition, can rip packs with friends ( should think about embedding streaming or Whatsapp or smth in this)
Socials - Instagram page is nicely styled. Lot of comparison content - eg card values in 2025 vs 2026. Engagement looks pretty low, all static posts. Starting working on video content reels to grow engagement.
@Collector_Crypt : The Collector Capital Markets layer. Great TLDR here - hit $50million in revenue in January
x.com/zkayAPE/status/2018323…
@MINHxDYNASTY seems to be taking a position
x.com/MINHxDYNASTY/status/20…
Site design - similar to Courtyard/Beezie. Would play around with the UI eg the gatcha machine is top right vs look at how Beezie do FTUE for new users (OFC dont know their KPI/main revenue driver) but if its the Gatcha Packs, would be the first thing I hit users with
Couldnt find web2 socials
@gacha_game_ : pivoted from pulling degen packs to win Abstract native tokens to pulling TCG cards. Sal is crushing it with live streams. Co Founder Tania super active on socials.
Not seeing them being mentioned by Abstract core team in the most recent list of projects they are excited about - odd one given the revenue they generated from Gacha v1 with the gambling packs.
Site design - similar to others. Would work on menu/navigation options. And first time user on boarding.
Couldnt find any socials outside of X.
Sorry ran out of steam, lot more that I researched but for now lets move on.
Lot of great teams, lot of growth, great communities. But like many verticals and marketplaces, lot of blurred lines - ie everything starts to look the same, websites, content.
What I was curious about is who is really going to break out of the crypto bubble like Courtyard and how are they going to do that?
The eBay lesson
Got me thinking about eBay and how they grew.
They didnt just grow organically.
eBay went on an aggressive acquisition spree aswell as growing organically. They acquired local market leaders.
Alando (Germany) for $43M in 1999.
Internet Auction Co. (South Korea) for $120M in 2001.
iBazar (France) and EachNet (China) shortly after.
So one option would be to focus dominate a specific region or country (e.g Japan or Southeast Asia) become a prime acquisition target for global players like eBay or Fanatics.
Its costly to focus everywhere - lot of cultural nuance aswell, localised marketing.
Marketing takes
1. get testing paid ads asap on Facebook/Insta
Yes Courtyard are there, eBay are there etc but web2 is a big big place.
Pick a country and get testing - play around with different UGC content ( variable being 1. collectible item eg Pokemon vs One Piece vs Sports 2. creator - male/female, age, demo 3. Hooks first 1-3 second are key test both visual and written)
This should be part of your product sprint aswell. Idea for a new feature? create a few ads see if real users like it
2. IRL - without sounding like Gary Vee, major trend that will be accelerated by AI, people crave real human experiences. None more than in collecting, with the live thrill and shared dopamine experience of opening packs . Seen a few companies starting to venture into web2 events - this is where you are going to find and meet your super fans
3. Think about other ways people might discover you and also other retention mechanics to keep people coming back. This could be a mobile app, with in app notifications, mini game. Could be email marketing/newsletter. For normies who have no clue what a TGE or points farming is, loyalty programmes can work well.
So who is going to win?
All depends how you to define win
Given people are in crypto to make money - lot of the pack ripping design/math is similar, so really then comes down to if there is a secondary motivation
ie Beezie, farming Base. Dyli/Gatcha for Abstract XP.
Collectors Crypt is interesting, they have
$cards - marketcap is really undervalued vs revenue. But been a lot of discussion on X re how revenue is linked to token in short term.
But in general unless you invested early on - the real money to be made is on actual collecting, finding grails. Also some arbitrage between onchain pricing and eBay aswell, that if you have time you can dive into.
Would love to hear your views and experiences using any of the marketplaces mentioned.
This is not financial advice in any way!