I just added an entire finance team to my business. Cost? $0. Tools required? Folders and markdown files. Let me explain. I use Claude's Cowork mode to run my marketing. I've got a whole system built out with folders and markdown files for my brand strategy, my paid ads, my email marketing, my content. This week I built a finance folder with four "roles" inside it: - Revenue tracking (pulls from ThriveCart Kit) - Expense tracking (pulls from Zeni Google Ads spend) - Unit economics (the forensic layer that calculates CPL, CAC, LTV, profit per customer) - Reporting (assembles everything into a weekly/monthly snapshot) Each role is just a folder with a markdown instruction file and an inputs/outputs subfolder. That's it. That's the whole "team." Here's what blows my mind about this. The instruction file is literally just a markdown document that says "here's your job, here's where your data comes from, here's what to calculate, here's where to save your work." Written in plain English. No LangChain. No CrewAI. No vector databases. No PostgreSQL backend. No Python scripts. No Docker containers. A markdown file and a folder. That's the whole agent. And each role hands off its outputs to the next role's inputs. Revenue feeds into expenses. Both feed into the economics engine. All three feed into reporting. It's a chain of folders talking to each other through simple files. The economics folder is the one that changed the game for me. It doesn't just track money in and money out. It builds a model that tells me: "Each Build Notes subscriber costs X to acquire and is worth Y over 18 months. You break even at month 3. You can spend up to Z per month on ads and stay cash-flow positive." Forget the P&L statement. I need to know "how much can I spend on marketing and still make money?" Meanwhile there's a whole world of "agentic AI builders" out there telling you that you need to learn LangChain, set up CrewAI, spin up vector stores, configure embeddings, manage API keys, and deploy to cloud infrastructure all just to get an AI to do a task. I respect those tools. They have their place. But for 99% of business owners? That's like buying a commercial kitchen to make a sandwich. You need two things to build an AI agent: 1️⃣ A clear folder structure (so the AI knows where to look and where to put things) 2️⃣ Good instruction files (so the AI knows what role to play and how to do the job) That's folders and markdown files. Things you learned how to use in middle school computer class. No GitHub repos. No terminal commands. Because it's just folders and markdown files, it works with ANY AI. Claude, ChatGPT, Codex, Gemini, whatever comes out next Tuesday. The structure is the agent. The AI is just the engine you plug in. When you build agents with folders and markdown? You're locked into nothing. Swap the AI model anytime. Your system, your data, your structure stays exactly the same. If you can write a clear job description in a text file and organize your data into folders, you can build an AI agent that does any job. The barrier to entry isn't technical skill. It's clarity of thinking. The agentic framework crowd made this complicated because complicated makes people buy stuff. But the actual operational guts is embarrassingly simple. You need to be able to think clearly about what a role does, write it down in a markdown file, and organize into folders where things go. Build the structure, AI does the work. I'm teaching this stuff daily. Follow @agentskills_ai if you want to see how deep this rabbit hole goes.

The top Hermes integrations to give your agent superpowers: 1. Firecrawl Basically web search built for agents. It's better than the native Hermes web search because it gives you clean web data, so responses come back faster and uses fewer tokens. I keep this on by default. 2. Browserbase Gives Hermes browser access for actually interacting with sites. Logging in, clicking buttons, booking stuff, anything that needs a real browser session. Hermes will automatically pick between Firecrawl and Browserbase depending on what the task needs, so you just plug both in. 3. Google Workspace Gmail, Calendar, Drive, Docs, and Sheets in one connector. If Hermes can't read your inbox, see your calendar, or write to your docs, it can't really work for you. Plug this in first. 4. Reddit The best signal you'll find on what people actually think about any product, niche, or problem (bc its real opinions from real users) Amazing for market research. 5. YouTube transcripts Pulls captions from any video. Long podcasts, tutorials, interviews etc become searchable notes in seconds. Probably the highest-leverage research integration nobody plugs in. 6. Discord I host my business in Discord, so this one's huge for me. I plug Hermes into different channels and have it run specific workflows in each. Example: I have a dedicated customer support channel where Hermes scans my email every morning for support tickets and drops them in organized. 7. GitHub Code, issues, PRs. Turns Hermes into an actual engineering teammate. Non-negotiable if you write code. 8. Stripe Payments, customers, failed charges, refunds. You can just ask "why did this customer churn" and get a real answer. Also can't wait for this...Stripe is releasing agentic payments, so soon Hermes will be able to actually book stuff with your card. 9. Bland (or Twilio) Gives Hermes a voice so it can place real phone calls (like booking reservations etc). I love listening to the recordings haha 10. Apify Pre-built scrapers for X, LinkedIn, Instagram, Google Maps, etc. The way to get X data without paying $5k/mo for the official API. 11. Readwise Every highlight you've ever saved from books, articles, tweets, and podcasts, all queryable. Solves the "dead knowledge" problem. 12. Granola (or Fathom) Searchable transcripts of every meeting you've had. Hermes can answer "what did that client say about pricing last month" instantly. 13. Obsidian For Karpathy LLM wiki second-brain maxxing. If I had to set up only 5, I'd do Firecrawl, Browserbase, Google Workspace, GitHub, and Obsidian. Covers ~80% of what most people need. I use Composio to add these in one click, makes setup basically zero effort instead of messing w technical stuff. Anything I'm missing?? What's in your stack?

ngl, @NousResearch Hermes agent is a wonderful coding assistant. Been using with telegram and it just works out of the box.

This is my message in a nutshell. We live in cages with an open door. You can have any life you want, but… The moves to get there will feel radical and scary precisely because 99% of society chooses to stay in the cage. Who’s crazier—society or those who opt out of it?

send emails get data improve emails send emails get data improve emails send emails get data improve emails ♻️ @beehiiv

🔥ANOTHER BIG WIN: This financial publisher came to us mid January after dropping to Low Domain Reputation in GPT. Implemented our Smart Deliver Playbook and have worked it's way back to HIGH domain rep. 🍾

To celebrate shipping our 1,000th putter at @HannaGolfCo, we are doing a giveaway. How to enter: • Retweet this tweet • Fill out the form in the next tweet There is a catch: It's a blind giveaway. It's a prototype. You will get it before we even release it on our website. But we aren't sharing what the putter model is. Here is what we are sharing. • Aged copper plate finish • Can select length • Can select lie angle • Can select sight line • Can select paint fill color • Can select black or chrome shaft • Can pick the initials you want milled It's a custom prototype putter. You just don't know what it looks like. We will be releasing this putter in April or May (not the same model we are posting about tomorrow). I love this putter. We had a DI team in the shop, and half the guys got this putter.

I'm pumped for this: Every tool in your tech stack just became a direct mail trigger. We just launched a new open API, and it's a big deal. Until now, true direct mail automation lived inside a handful of native integrations - Shopify, Klaviyo, and a number of others. Now it lives everywhere. If it can make an API call or trigger a webhook, it can fire a direct mail campaign through PostPilot. Braze-powered personalized offers on a postcard? Done. Punctuate a Gorgias CS interaction with a handwritten note? Easy. Customer pauses their Recharge subscription? Automatically trigger a win-back card before they're gone for good. Attentive. Iterable. That janky internal tool you vibe coded at 2am. Doesn't matter. Oh, and did I mention you only need an email address? Even if you don't have the physical mailing address, we've still got you covered with MailMatch. Your entire connected ecosystem can now power physical touchpoints, with the same real-time automation, A/B testing, incrementality measurement, and live ROI tracking we're known for. Connect all of your digital workflows directly to your customer's homes and hands. And it works. Really, really well.

This might be the most valuable thing I've ever created... x.com/i/broadcasts/1gqGvrQRr…

🔴 LIVE - Building 3 Businesses in 3 Days with AI x.com/i/broadcasts/1ypJdqwdL…

🔴LIVE AI BUILD-A-THON starting... Starts Friday Jan 9th at 7pm eastern and will end Sunday Jan 11th at 9pm eastern. Goal: Build 3 different types of businesses (agency, course, mobile app) using AI and they have to make a combined $1,000 before Sunday. // AGENDA: Friday 7pm - The $1,000 Challenge Explained Rules, stakes, introduce the 3 businesses Friday 7:30pm - Master AI Market Research Learn how to expose market gaps, hooks, angles, validate ideas, analyze competitors Friday 8pm - Tour of All My AI Agents Full walkthrough of my autonomous marketing deperatment with live demos. SLEEP Saturday 10am - Building an AI Agent to Replace Me Creating the actual agent that will do the work for clients in this agency... @mindstudioai masterclass Saturday 11am - Master AI Copywriting Use AI to craft the offer, pricing, guarantee, and write the entire sales page for all 3 businesses in 1hr... @ManusAI masterclass Saturday 12pm - Master AI Web Design Build all 3 websites live using AI. Including connecting the domain, hosting, design, copy... @Replit masterclass. EAT Saturday 2pm - Master AI Course Creation We will use AI to do all of the research, course curriculum, course slides, and marketing graphics. Saturday 3pm - Master AI Social Media Complete makeover of my old Instagram account with all new content strategy, content calendar, and 30 days of content creation all with AI... maybe even an Instagram AI agent??? Saturday 4pm - How I Rebuilt Wordpress Better Full tour of my AI blogging system that only takes me 5 minutes per day. EAT Saturday 7pm - Building an iOS App with AI 2hr long vibe coding session for business #3. This will be very raw and real, button-by-button. SLEEP // No morning stream due to church & family time. Sunday 2pm - AI Marketing Blitz Use AI to create and deploy content for all 3 businesses. Ads, posts, emails, DMs. Sunday 7pm - The Final Push & Results We built 3 businesses in 3 days, did it make any money. What worked, what didn't. Honest breakdown of each business. Plans to keep going. Sunday 8:30pm - The $1,000 Moment Showing receipts if we made $1,000 combined or not and if not, I'll payout $1,000 to someone watching live. Make sure to follow @agentskills_ai so you don't miss any of the streams. Maybe even turn on notifications. See you there!