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Upland Kapost @kapost

Content operations software to create digital assets that drive conversions.

Joined April 2009
  • Tweets 39,071
  • Following 2,131
  • Followers 6,156
12,868 Photos and videos
Upland Kapost@kapost
11 Jan 2021
"An organized response plan is essential for companies to target areas for improvement and develop innovative strategies to overcome the challenges of today’s changing economic environment." - Sarah Gaffney, Market Research Analyst Aberdeen. Read More: okt.to/o6r1O8

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Upland Kapost@kapost
18 Dec 2020
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Upland Kapost@kapost
24 Nov 2020
How mature is your Content Operation? Are you keeping up with these transformative times? Find out  - okt.to/No4HSg #ContentOperations #DigitalMarketing #b2bmarketing
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Upland Kapost@kapost
11 Nov 2020
Is shopping for a Content Marketing Platform on the horizon? Bringing together the right stakeholders is vital to your success! okt.to/IdBNjC #contentmarketing #contentmanagement #DigitalMarketing
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Upland Kapost@kapost
28 Oct 2020
Nigel Cullington, Head of Marketing at @UplandSoftware, speaks on how to maximize data efficiency, build relationships, and use automation tools to drive business recovery in this @Digitaldoughnut article: okt.to/OtVj4s
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Upland Kapost@kapost
23 Oct 2020
Did you miss our four-part Enterprise Sales & Marketing Webinar Series featuring @Forrester analysts @lauraramos and @sheaforr along with @UplandSoftware SVP & GM @PatMorrissey? Click here to learn more: okt.to/8RA4I9
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Upland Kapost@kapost
21 Oct 2020
Curious to know how @ROInnovation and @kapost work well together? Answer: They both help you deliver the voice of the customer, which is the key to your success! Learn more here: okt.to/TiX81L #B2Bmarketing #voiceofthecustomer
Wondering about "Content Operations" and how it fits into your 2021 planning model? Here are the answers to all of your burning questions: okt.to/hNP4jv #ContentOperations #b2bmarketing
Upland Kapost@kapost
30 Sep 2020
Y'all! We are already heading into Q4!! It's time to start planning for 2021 and we've got you. Here's a blog on how to create a great benchmark report to get you started. More to come! okt.to/yPjG0v #DigitalMarketing #contentmarketing #B2B
Upland Kapost@kapost
28 Sep 2020
Nigel Cullington, Head of Marketing @UplandSoftware is featured in okt.to/DmMfgv with insight on how sales and marketing professionals can make a different plan, using data to keep selling. Find article here: okt.to/E8ysHh #B2B #b2bmarketingstrategy

Silicon UK

Breaking news for Britain’s tech business community: cloud services, startups, Big Data, mobility, social media, security, privacy and Government strategy

silicon.co.uk
Upland Kapost@kapost
23 Sep 2020
BIG CONGRATULATIONS to the team at @Kapost for being recognized with the "Best Content Performance Management Solution" award in the 2020 MarTech Breakthroughs program.
Upland Kapost@kapost
19 Aug 2020
Sales teams have leaned on customer advocates since the dawn of time. It's time marketers got in on the fun. okt.to/9fDIk1
Upland Kapost@kapost
11 Aug 2020
Don’t let the quest for new #logos throw shade on opportunities with existing customers. @PatMorrissey discusses in @Entrepreneur ways to maximize #revenue in key accounts. okt.to/QHy6XI

Sales Tactics to Survive the Extended Effects of the Pandemic

In a crisis, existing customers need to take priority.

entrepreneur.com
Upland Kapost@kapost
29 Jul 2020
On Brand Podcast @BrandDrivenTeam featuring @tobymurdock & Zoë Randolph: okt.to/6aXogM
Upland Kapost@kapost
15 Jul 2020
LIVE WEBINAR w/ @Forrester STARTING IN 1 HOUR "It's Time to Embrace Digitally Immersive Selling" okt.to/b23YR5
Content IS King In the Post-COVID World. Quick read on "Why Sales and Content Marketing Need to Marry In a Post-COVID World" okt.to/Vf1Wzt

Why Sales and Content Marketing Need to Marry In a Post-COVID World - Spin Sucks

As COVID-era sales techniques change, the responsibility is on communicators to funnel leads to sales teams. Guest author, Nancy Marshall, says content marketing plays a key role.

spinsucks.com
Are your landing pages and blogs falling victim to Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage @MarketingProfs okt.to/N6dX2m #contentmarketing

Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage

From passive-aggressive popups to meandering intros to clumsy or overcomplicated or hyperbolic text and more, marketers can sabotage their own messages. But you can avoid these mistakes.

marketingprofs.com
Upland Kapost@kapost
30 Jun 2020
Imagine your B2B brand runs a partner marketing campaign, but the partner never follows up on the generated leads. okt.to/yswiZd via @Gartner_inc
Upland Kapost@kapost
29 Jun 2020
Content Marketing World cancels 2020 in-person Cleveland convention, goes virtual because of coronavirus okt.to/H9Xesg

Content Marketing World cancels 2020 in-person Cleveland convention, goes virtual because of...

Content Marketing World will be a virtual conference, rather than a big gathering at Cleveland's Huntington Convention Center, in October 2020.

cleveland.com
Upland Kapost@kapost
21 Jun 2020
Excited to have Shannon Waldschmidt w/ @thermofisher join this week's webinar on aligning content to buyer expectations. Tune in: okt.to/b3uK7s
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