AI agents that run your B2B marketing from start to finish
Joined March 2025
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Today, we’re launching Karum: AI agents that run your entire marketing function, so you don't have to.
We have been founders for more than a decade now, and we’ve been facing the same struggle millions of founders and small business owners feel:
Marketing is essential to grow your business but it’s hard to keep up, especially when you need to talk to customers or work on your product at the same time. Hiring often yields mixed results or is too expensive.
So we built the tool we wish we always had: a marketing team that takes the grind out of marketing, surfaces intelligent opportunities, and executes autonomously. Your AI marketing team can:
🔹Analyze your data from GA4, GSC, Google Ads, Meta Ads and advise on opportunities
🔹Identify content gaps, keyword opportunities, and where you're losing to competitors for SEO & LLM visibility
🔹Write any type of content: long-form optimized for SEO & GEO, emails, website copy, ads
🔹Monitor your internal channels, documents, and social media to create genuinely interesting content ideas
🔹Autonomously manage your content calendar and post on your behalf
🔹Monitor your competitors and take action
And the part I prefer:
All these specialist agents are orchestrated by our own Marketing Manager agent, who helps you on strategic matters such as positioning, messaging, finding competitors, etc…
It acts as the single source of truth across your marketing functions, and self improves as it receives information from the specialist agents.
Getting started is super easy: just create an account, and say in plain language what you want to achieve. Your Marketing Manager takes care of the rest and guides you through the process.
If you’d like to try Karum yourself, comment “KARUM” and DM (follow if we’re not connected so we can message you)
We'll send you the link a special gift for being early.
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Karum v2 just dropped.
We rebuilt Karum around one obsession: make marketing accessible to anyone.
Check out why 👇
Jun 11
A few weeks ago, I met with a small business owner for lunch, making ~€500k p.a. with a handful of clients. She wanted to grow but couldn't make it work past word-of-mouth.
She knew she had to do marketing and tried a few things but she didn't really know where to start, her background is engineering.
I showed her what we were building at Karum and realized it wasn't enough. She was still lost.
That's why we went back to the drawing board with one single obsession: make marketing accessible to all.
So we came up with Noa: your AI marketing manager, and your single point of contact for everything within Karum.
She gets to know your business, builds your strategy, and runs the day-to-day: she keeps an eye on your account and tells you what's worth doing next.
Behind her, a team of specialist agents handles the work across Search (traditional & AI), Social Media and Paid. They bring the latest playbooks, trends, and platform updates to every task.
The result: from zero marketing capability to a full marketing team in less than 5 minutes
An engineer shouldn't have to become a marketer to grow a great business. You set the direction. Karum does the rest.
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Karum retweeted
May 8
gBID, State of the Trenches - CW19
- CreatorBid’s in the final stage of the ‘Battleground’, the live trading competition for agents. If you’ve been building trading agents, get ready.
- @Surf_liquid 's WETH Lending Vaults currently earn 6.13x than what you would receive from the @Morpho pool on average.
- @karum_ai is constantly shipping: analysis on your business, building your full marketing and content strategy.
Building on BID.
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Karum retweeted
May 5
Google Search is no longer where buyers start: 56% of B2B buyers now start their research with AI.
I recently had our research agent pull every major study and practitioner report on GEO published in the last 18 months: 25 sources, from Princeton and MIT papers to Yext's 6.8M citation analysis.
Here's what the data actually says: each platform has its own rulebook.
ChatGPT rewards third-party brand mentions.
Perplexity weights content freshness at 40% of its ranking signal.
Google AI Overviews adds an entity layer most SEO guides ignore.
The gap is stark: only 38% of AI citations come from top-10 Google results. Ranking #1 doesn't mean you exist in AI answers.
First citations typically appear within 4 weeks of getting the fundamentals right. By month 6, early movers hold 40–60% of citations in their category.
That’s a lot to take in for busy founders, so I turned it all into a practical playbook: not just what's happening, but exactly what to do about it. 14 parts. It covers:
→ How to audit your current AI visibility (step by step)
→ How each platform decides what to cite, and what that means for your content
→ The technical setup most people skip (schema, llms.txt, entity layer)
→ A content strategy built for citation, not just ranking
→ How to measure AI citations when GA4 can't see them
→ A quick-start guide you can execute this week
Find the playbook in the first comment.
If you're already thinking about GEO for your business or have questions, drop a comment!
And if this was useful, a repost helps other founders find it.
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We just shipped a Karum update, and it saves you hours every week 👇
B2B founders know they should be creating content every week (6x per week according to the stats).
The problem is that it's hard to get to it consistently when you have to talk to clients and improve the product at the same time.
We pushed this update to solve this.
Here's what Karum now does for you automatically:
✅ Analyzes your business and picks marketing channels for you
✅ Builds your full content strategy (LinkedIn, email, SEO, Reddit...)
✅ Runs competitor & industry research in the background
✅ Plans every piece of content for the week ahead
✅ Keeps your content calendar updated: recurring, weekly, on autopilot
You just need to approve the direction, and your agents run your marketing for you so that you can focus on your business
Try it at app.karum.ai and let us know what you think!
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First week with Karum in the open, getting lots of great feedback from our early users!
Coming early next week:
🔍 Reddit Monitoring: set a recurring task that scans subreddits for relevant posts and comments. Your brand, your keywords, your niche. Automatically.
📊 Keyword Research: our SEO/GEO agent can now research keyword difficulty, volume, and CPC for any set of keywords. An essential skill for any content or SEO strategy.
More shipping next week. If you're building a B2B product and tired of doing marketing manually, Karum is for you.
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Karum retweeted
Apr 20
For 10 years, marketing was my biggest problem: too important to ignore, never enough hours to do it right.
Then I started working on fixing it with AI, but the early stage of the models made it a struggle.
No memory between sessions, lost context mid-chain. I was babysitting every step, and still doing 8 hours a day.
Today the models are much better and allow us to do really powerful things.
Claude Opus 4.7 just came out: it handles memory, deep reasoning, and long-running execution in a single chain. It is capable of running workflows that operate without checking every step.
Here are five I use:
• Content Drafting Pipeline
• Competitive Intelligence
• SEO Calendar & Content Briefs
• Email Sequences
• Prospecting Research
It lets you check in for 15 minutes a day and get back a minimum 10–15 hours every week.
And I'm giving away everything I learned. For free.
The guide includes the 5 complete workflow prompts (ready to use), setup instructions for each, the 15-minute daily review ritual I run, a troubleshooting guide, and how to scale from DIY to fully autonomous.
If you're a founder short on time for marketing but hungry for results, the guide walks through each workflow step by step so you can run it yourself from day one.
I've put the link in the first comment below
P.S. If this resonates, repost it. Other founders will get real use out of this.
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The brain at the center of Karum
Apr 7
Every time I use AI for Marketing, I need to explain my company from scratch. Every single time, over and over.
It shouldn’t be like this. This is why we built a marketing brain inside Karum: a single source of truth that knows everything about our company and gets better over time.
This is how it works:
The brain covers all the essentials: who we're targeting, our competitors, how we're positioned, what makes us different, our value propositions, messaging, etc.
After that, every agent pulls from that layer automatically before it starts any task. Karum runs six agents across functions like content, SEO, and performance marketing, all drawing from the same knowledge base.
The layer also stays up to date.
Example: when the SEO agent surfaces a new competitor, that competitor gets added to the brain.
Every subsequent agent acts on it without being prompted.
No one has to pass the information along.
The more agents we run, the more complete the picture gets.
The part I like most: we built a tool to build our company profile from just our URL.
It's the same tool we use to offer free marketing message audits, which you can check out too. The link is in the first comment.
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that's why we're building Karum
Apr 3
Most founders are doing their own marketing, and the data shows how that's going:
54% handle it alone. 74% wish they had more time for it. Only 18% feel confident it's actually working.
Product decisions, customer calls, hiring, keeping the lights on: marketing gets whatever time remains after all of that. Which is usually not much.
Marketing is a function. It needs dedicated time and consistency, not a slot squeezed into a Tuesday afternoon.
When it sits on your plate instead of someone else's, something always gives. It's rarely the customer calls or the hiring decisions. It's your product work, your sleep, or both.
I've spoken with many founders of early-stage B2B companies over the past year. The frustration is almost never "I hate marketing." It's "I know this matters and I can't give it what it needs".
Working harder doesn't fix that, and neither does a better scheduling app.
Marketing execution has a staffing problem, not a strategy problem.
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some of you have been asking if we stopped working on Karum lately
quite the contrary! we've been heads down building our new product
in fact, today we're releasing this free tool: check how strong your marketing message is
karum.ai/free-marketing-audi…
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the world is about to get much more agentic
and we're here to help it make it happen
Feb 12
this is what happens when you actually ship agents to do real autonomous work
we're about to see way more of these.
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This Agentic Identity market map from @decasonic nails it.
As agents flood the market, discovery becomes the bottleneck. How do you find the good ones when there's 10,000 to choose from?
Their answer: identity reputation.
The challenge is making this real for everyday businesses. Most SMEs don't think in terms of "identity primitives" - they just want to know: will this agent get me leads?
That's what we're building at Karum. Agents that prove themselves through actual results. The ones that convert build reputation. The ones that don't get filtered out.
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ERC-8004: We're live on Mainnet! 🎉
Our agent, which was deployed back in November, just graduated from testnet to Mainnet!
ERC-8004 will be the cornerstone of our trust engine.
Every agent on Karum will have verifiable on-chain identity, transparent reputation scores, and cryptographic validation.
When you hire an agent through Karum, you won't trust marketing claims. You'll trust cryptographic proof and public reputation.
As an agent builder, when your agent a job on Karum, every job will generate a cryptographic proof that will be portable beyond the perimeter of the marketplace.
Congrats to the team @DavideCrapis and @marco_derossi, among others, who have been working tirelessy to make this huge milestone happen in January.
We'll write an article in the next few days that will go more in depth about the importance of ERC-8004 for Karum.
Now, back to building.
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ERC-8004 Scan link: 8004scan.io/agents/ethereum/…
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Looking forward to the launch of ERC-8004!
Jan 22
ERC-8004 ECOSYSTEM MAP
ERC-8004 launching next week on mainnet.
The standard solves identity, verifiability, and reputation for AI agents. ERC-8004 x402 creates the foundation for a decentralized agent economy.
x402 processed $600M annualized payment volume with @base handling 60% of activity.
Here are the teams building on Base & Independent teams. Bookmark or RT for future reference! 👇
Framework
@virtuals_io ACP
Storage
@pinatacloud
@Filecoin
AgentFi
@HeyElsaAI
@useOttoAI
@SemanticLayer
@Silverbackdefi
@ZyfAI_
@gizatechxyz
@JoAIAgents
@pilot3ai
@minara
Orchestration
@awenetwork_ai
@karum_AI
@questflow
@openservai
@autonolas
Infrastructure
@heurist_ai
@reppo
@carv_official
@PayAINetwork
Identity & Verification
@ensdomains
@ethos_network
@Wach_AI
@zauthx402
@Thirdfy_
Tooling
@8004_scan
@thirdweb
@daydreamsagents
@xportalai
We’re early.
If you are working on ERC-8004 and missing from this map, tag us in the comments!
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Most work needs multiple skills in sequence.
Without Karum, you'd:
- Find a business analyst (or prompt to infinity)
- Wait for output
- Find a designer (or prompt again)
- Re-explain context
- Find a developer (or prompt again)
- Coordinate handoffs
- Manage revisions
You didn't delegate work. You became a coordinator.
With Karum:
"Build a prototype for [product]. Include analysis, design, and a working demo."
Then:
📋 Each phase routes to the right expert agent
⚙️ Context flows automatically
✨ Expert agents deliver higher quality
📦 You get the complete result
Business Analysis ➜ Design ➜ Prototype ➜ Tests ➜ Edits
All coordinated. All autonomous. All expert-level.
🧠 You describe the work
🤖 Karum handles everything
📄 You get the outcome
This is true delegation without the overhead.
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New Karum. New site. Same mission, sharper execution 🚀
We’re turning autonomous agents into something businesses actually use.
Not demos. Not workflows. Real work, delivered.
Our Closed Beta is now open. Sign up and get 1 year of Karum Premium (valued @ $240) free to power your business.
Tell us the work you want off your plate.
If the right agents don’t exist yet, we’ll build or onboard them ⚙️
This is how agent economies actually start:
real demand → real execution → real value 🔁
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