Dog mom 🐾 Runner 🏃♀️ SEO/Content👩🏼💻 ARNG 🇺🇸
Joined May 2011
- Tweets 5,587
- Following 401
- Followers 357
- Likes 3,733
362 Photos and videos
Pinned Tweet
19 Feb 2021
a reminder that happiness is just a tennis ball away 🥰
1
6
Kathryn retweeted
9 Oct 2023
🎯Goal: Make LLMs like ChatGPT as accessible as possible
✍️Content: Beginner’s Guide to LLMs: datasci101.com/what-are-llms…
✅Zero technical knowledge required
6
42
133
52,510
Kathryn retweeted
10 Nov 2023
Love having so many members of the @techseowomen community at #brightonseo. They’re such a friendly, supportive and knowledgeable group so if you’re a woman in SEO you should absolutely join (it’s free!) womenintechseo.com/
ALT Photo of around 60 women gathered under a brightonSEO banner
13
64
8,073
10 Nov 2023
Can't wait for the game tomorrow!
TY @kp_playbook 🙌
🏆 Congratulations @KathWinAnn! You've won two tickets to the 2023 NWSL - Gotham FC vs OL Reign championship game! ⚽ Enjoy the match! Thank you to everyone who entered.
60
Kathryn retweeted
18 Jan 2023
How could AI assisted content disrupt your business this year, is the impact large or small? If you are getting asked questions like that - We're showing you a few approaches to pull your own data & find out vs relying on best practices or opinions.
seerinteractive.com/insights…
6
8
3,012
Kathryn retweeted
21 Dec 2022
Our December #WTSNewsletter feature our top read pieces in 2022 by @cbrodzky @adrianakstein @himani_kankaria @SulemanTazmin @CrystalontheWeb @lazarinastoy @e_mpotter @chimammeje @LaCuochina @KathWinAnn
Thanks to our 2022 sponsors @seo_testing & @odysglobal
mailchi.mp/womenintechseo/wt…
7
11
3,173
Kathryn retweeted
14 Nov 2022
@wilreynolds @randfish have joined forces before to share insights with us. Hell, they’ve even swapped roles.
Thursday, December 1st, they’re back, this time to hear from you! Bring your questions and join us as they discuss the state of SEO.
🎫: hubs.la/Q01sdHyl0
4
5
16
28 Sep 2022
When someone asks why I took a random 4 day weekend… 😂
Y’all already know👇🏼👇🏼👇🏼👇🏼👇🏼
28 Sep 2022
I just wished my team a happy Friday so that’s where I’m at today.
What day is it for you?
1
1
2
Kathryn retweeted
25 Aug 2022
Here it is. And just in time for the weekend. Google has now announced the rollout of the Helpful Content Update. Full rollout could take up to two weeks - have you started to see ranking changes yet? developers.google.com/search…
7
29
84
Kathryn retweeted
24 Aug 2022
🚨🚨 BREAKING: 🚨🚨
If you're a Google Sheets user, stop what you're doing and check this out...
...they just dropped 10 new functions on us!!! 🔥🔥🔥
Christmas came early for Sheets nerds 🎅
Let's check them out 👇
61
538
2,659
Kathryn retweeted
23 Aug 2022
I see some saying they're deleting some of their site content due to the upcoming Helpful Content Update. Don't do it without assessing it first! Follow my (updated) workflow to decide if it's worthy to optimize the content or not and what to do about it: aleydasolis.com/wp-content/u…
7
67
186
Kathryn retweeted
19 Aug 2022
Google's Helpful Content update emphasizes the need for research that looks beyond the SERP.
• Video - Look up the topic on YouTube.
• Images - Do visual research.
• News - What news informs this?
• Experts - What are experts saying?
• Social - Search LinkedIn, Twitter etc.
1
12
33
Kathryn retweeted
19 Aug 2022
Google's Content Quality & Helpfulness Questions 🙋🏻♀️ - A Checklist with Questions to Ask in English and Spanish:
docs.google.com/spreadsheets…
I have expanded the Checklist that featured E-A-T related questions to include also Helpful Update related ones to assess your content 👌
35
268
904
18 Aug 2022
🔍Google is showing an increased focus on providing a quality search experience. 🔎
Last week: Featured Snippets now utilizing MUM
blog.google/products/search/…
Today: 'helpful content' update
blog.google/products/search/…
Predictions?
3
18 Aug 2022
Who will be most impacted?
Predictions from @wilreynolds of @SeerInteractive:
💡Publishers focused on a very broad range of topics
💡Websites that exist to collect and monetize organic search traffic, without providing unique value
Full post: hubs.la/Q01kpCTY0
2
18 Aug 2022
Unhelpful content can still rank well if other signals identify it as helpful/relevant
The update is a site-wide signal and is weighted
The unhelpful classifier process is entirely automated
Online education, arts and entertainment, shopping, and tech industries specified
18 Aug 2022
August 18 'helpful content update'
When: starts to roll out next week (could last up to 2 weeks)
For: English users, globally
Goal: "Make it easier for people to find helpful content made by, and for, people"
developers.google.com/search…
Kathryn retweeted
18 Aug 2022
Google has a new signal for limiting the appearance of low quality / not authoritative content in organic search.
We chatted with @Google and breakdown the announcement – giving our hypotheses, tests you can run, and any data-backed takes:
Read our POV: hubs.la/Q01kpCTY0
2
6
Kathryn retweeted
18 Aug 2022
Our “helpful content update” launching next week will better surface original, helpful content made by people, for people, rather than content made primarily to gain search traffic. It’s part of a broad effort to show more unique, authentic info in results blog.google/products/search/…
39
215
443
Kathryn retweeted
27 Jul 2022
Our July WTSNewsletter went out this morning - with pieces by @cbrodzky @AnnaAppenzeller @danaditomaso @KathWinAnn @hannah_bo_banna @adrianakstein @hhuskins @GrayDotCo @lazarinastoy @CrystalontheWeb 🎉
Thank YOU to our sponsors @seo_testing & @odysglobal
mailchi.mp/womenintechseo/wt…
1
13
29