One of the things marketers should know by heart is to cater to your hard support and ignore your hard opposition. Target must clearly know where their hard support lies. I haven’t seen their research but my brand strategist gut is that it’s not people who hate LGBTQ folks.
If you're a corporate marketing officer concerned over what's happening with Target, let me make something abundantly clear: you will never appease anti-LGBTQ extremists. They don't want *some* concessions. They want all of them. But there's a colder truth at play here.
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