I created an internal tool that has automated 6 things I do every day that take hours. Mostly all coordination problems
1. Generate an executive style POV in my style from a massive markdown file.
Cover on internal calls, parse down to one-page to share with execs.
2. Business case pulling in “voice of the customer”, industry benchmarks, and some secret integration sauce.
3. Standard customer facing pricing deck with agenda, executive summary, business case overview, bill of materials, cash flow summary, next steps from the mutual action plan.
4. Mutual action plan template that pulls in all discussed dates from calls transcripts, notes, auto populated with my best practices and standards
5. Pricing spreadsheet I can manipulate on the fly since our pricing tool is absolute garbage, calculates all my margin accelerators and quota attainment on the opportunity
All I do is drop all my notes, attachments, call transcripts etc into a folder and answer a couple questions.
Calls back to Claude and generates 5 documents in about 5 minutes.
Insane level of time saving
People asked why I was so blown away by Claude Cowork, so I thought I’d puke some quick thoughts out
The true promise of Claude Cowork, and ultimately any sort of agentic, AI powered workflow tool is to realize the perfect embodiment of the organization as described by Peter Drucker, who famously said:
“Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs”
Build the product and generate demand. That’s what drives value. Everything else is a cost
If you’ve never worked in a large organization, it’s hard to truly explain how many “costs” there truly are, and how many of those costs are just a coordination tax.
Take the launch of a new software product: The business needs to document how the product works, where it breaks and has errors. The support reps need to know how the support it. The onboarding and implementation team need to learn how to set it up. The Account Management team needs to learn how to upsell it and drive value through adoption. The sales team needs to learn how to sell it. The marketing team needs to position it in the marketplace and run campaigns about it. The partner network needs to learn it
The amount of coordination, repackaging, enablement, internal distribution etc is. Absolutely. Staggeringly. Enormous. Hundreds of people involved. Thousands at larger businesses.
Every one of these businesses have created convoluted templates and processes to document, enable, support, service, and sell
Now imagine taking all the market research, customer feedback, data, decisions, positioning, and yes, code, and cascading that automatically through the organization, repackaged using the templates that have already painstakingly been created and refined and honed through hundreds of launches, to the relevant team with the correct context and packaging, directly into the hands of actual internal or external end user
That’s the world that just got way, way, way closer to reality. In fact, the main reason it won’t happen any time soon are the people, many of whom will fight tooth and nail against this automation because they will fight like crazy to protect the status quo
This is why you are already seeing AI-native startups move so quickly. Because product launches are cascaded through the organization and out to the customer with way less friction than incumbents can ever dream of
Incumbents are going to have to whip their companies into the AI era. Their employees will not go willingly. But the future is here, and the startups are moving way, way faster